Farfetch
Farfetch's editorial campaigns, lookbooks and brand imagery across luxury and designer fashion
Featured Farfetch projects
This week's top Farfetch projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Farfetch · Farfetch x Dolce & Gabbana
In a seamless fusion of high-end sartorial elegance and relaxed summer escapism, the collaboration between Farfetch and Dolce & Gabbana masterfully reinterprets the codes of luxury fashion houses for a modern, lifestyle-focused audience. Captured through the lens of photographer Olimpia Taliani de Marchio, the campaign leverages natural light to bridge the gap between structured couture and the easy, Mediterranean-inspired sensibility synonymous with the brand. Model Adam Gallegos anchors the editorial narrative, transitioning effortlessly from the crisp formality of a double-breasted suit to the casual refinement of linen shirts and striped knitwear. The creative vision thrives on a careful balance of textures—contrasting white stone and lush garden greenery against the rich maroon and turquoise palettes of the collection. With makeup artist Emilie Green ensuring the look remains polished yet organic, the imagery leans into a soft, sun-drenched aesthetic that celebrates craftsmanship through a contemporary lens. By prioritizing a tactile, lived-in quality, the project elevates standard commercial portraiture into a cohesive visual story that feels both aspirational and inherently wearable. Each frame functions as a testament to the power of deliberate styling and composition, ultimately defining a new standard for digital fashion retail storytelling that prioritizes artistry alongside a sophisticated, timeless commercial appeal.
Project Farfetch · Farfetch First
Farfetch First reimagines the intersection of high-end retail and cinematic storytelling, crafting a campaign that transcends traditional e-commerce presentation to capture the kinetic energy of modern fashion. Through a sophisticated interplay of environments, the campaign moves from the moody, marble-clad interiors of an elevator lobby to the sun-drenched, motion-blurred urgency of city streets. Photographers Tanya and Zhenya Posternak leverage a precise mix of cinematic and live-action techniques to define the project aesthetic, grounding the high-fashion editorial narrative in relatable, lifestyle-driven contexts. The visual language shifts seamlessly between the crisp, flat lighting of studio sessions and the dynamic, natural light of urban exploration, highlighting the diversity and sartorial confidence of models like Aweng Chuol and Joseph Uyttenhove. With the expertise of fashion director Tati Cotliar, the project achieves an elevated, curated feel, balancing structured tailoring with vibrant, graphic-heavy styling that commands attention against neutral architectural backdrops. Every frame, from the stark geometric compositions of a crosswalk to the subtle, performative gestures choreographed by Paolo Vecchione, speaks to a vision of retail that prioritizes mood and movement. By seamlessly weaving together commercial intent and artistic flair, the campaign succeeds in creating a distinct visual identity for the platform, ensuring that every curated look feels like a deliberate, stylish event rather than a static product showcase.
Project Farfetch · FARFETCH Lookbook S/S 26
The Farfetch Lookbook S/S 26 campaign serves as a masterclass in modern sartorial storytelling, seamlessly blending high-fashion sensibilities with a relaxed, outdoor-centric aesthetic. Captured by photographer Justin Leveritt, the series features model Ibra Niakate, whose presence anchors the collection against a carefully curated backdrop of raw organic textures. From weathered concrete pillars to dense bamboo groves, the environment highlights the technical craftsmanship and varied fabrications of the season, ranging from structured utility jackets to intricate knit polos and tailored pinstripe suits. Through a masterful use of natural light, the campaign leans into editorial minimalism, allowing the clothes to breathe and their tactile qualities to shine. The imagery avoids the overly polished veneer of traditional e-commerce, instead favoring an editorial approach that emphasizes movement, light, and authentic composition. By pairing sophisticated silhouettes with subtle, high-contrast settings, the project elevates the luxury fashion houses represented, transforming standard menswear into a curated narrative of summer refinement. The result is a cohesive visual study that feels both grounded and aspirational, showcasing a deep appreciation for color play, layered styling, and the clean lines of contemporary design. Every frame underscores the versatility of the collection, proving that true luxury lies in the marriage of thoughtful, relaxed tailoring and the inherent beauty of natural, sun-drenched environments.
Project Farfetch · Brand Identity
Farfetch presents its brand identity through a series of minimalist visual assets, developed with graphic design by Bureau Borsche. The project explores the intersection of luxury e-commerce and retail design, utilizing clean typography and stark monochrome palettes to establish a recognizable platform aesthetic. Across both static imagery and motion graphics, the brand leans into high-contrast visuals, combining industrial textures like terrazzo and concrete with precise 3D renders and motion design. These assets demonstrate the application of the Farfetch logotype and monogram across packaging, digital interfaces, and showroom environmental design.
Project Farfetch · Farfetch A/W 24 Campaign
Farfetch presents the Autumn/Winter 2024 campaign, a fashion series captured by photographer Tom Kneller. The campaign highlights a collection of tailored outerwear and contemporary knitwear through a blend of urban street-level environments and minimalist studio settings. Fashion Editor and Stylist Luke Raymond leans into a clean, utilitarian aesthetic, pairing structured blazers with relaxed cargo trousers and textured knitwear. The imagery utilizes soft, natural light to emphasize the seasonal layering and precise tailoring inherent in the A/W 24 collection. Featuring talent including Blue Lindeberg, Julez Smith, Camilla Deterre, Dilone, Marcus Allen, and Pierce Abernathy, the campaign serves as a visual lookbook for the upcoming season.
Farfetch · September
Farfetch presents September, a cinematic fashion campaign captured through a series of intimate, character-driven vignettes. The film explores quiet, personal moments, following subjects as they prepare within richly detailed, wood-paneled interiors. Utilizing atmospheric, soft lighting and precise camera movement, the project leans into a moody aesthetic. The production was managed by Smuggler, who also oversaw the music and sound design, while Company 3 London handled the post-production.
Project Farfetch · Dolce&Gabbana
Farfetch highlights Dolce&Gabbana's latest collection in a series of fashion editorials featuring model Prince Diamond. The imagery focuses on sharp tailoring and high-contrast graphic prints, showcasing a range of textures from metallic sequins to silk sets. Photographer Rosie Harriet Ellis captures the subjects across a variety of studio settings. The visual direction leans into clean, vertical compositions and a deliberate balance of warm and neutral backdrops to emphasize the garments' structural details and silhouettes.
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