Farfetch
Farfetch A/W 24 Campaign
Brand
ProjectFarfetch A/W 24 Campaign
Date
Sep 2024
Description
The Farfetch Autumn/Winter 2024 campaign highlights a transition between structured tailoring and casual utility. Photographed by Tom Kneller and styled by Luke Raymond, the series moves through urban street environments and minimalist studio settings. The project channels a contemporary fashion aesthetic, leaning into clean lines and natural light. Key figures including actor Blue Lindeberg and model Julez Smith anchor the campaign, showcasing seasonal layers and elevated sportswear. The creative direction prioritizes a balance of commercial accessibility and editorial styling, supported by the work of hair stylist Edward Lampley and makeup artist Miguel Ramos.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.