Farfetch: Farfetch A/W 24 Campaign

Sep 2024

Farfetch presents the Autumn/Winter 2024 campaign, a fashion series captured by photographer Tom Kneller. The campaign highlights a collection of tailored outerwear and contemporary knitwear through a blend of urban street-level environments and minimalist studio settings. Fashion Editor and Stylist Luke Raymond leans into a clean, utilitarian aesthetic, pairing structured blazers with relaxed cargo trousers and textured knitwear. The imagery utilizes soft, natural light to emphasize the seasonal layering and precise tailoring inherent in the A/W 24 collection. Featuring talent including Blue Lindeberg, Julez Smith, Camilla Deterre, Dilone, Marcus Allen, and Pierce Abernathy, the campaign serves as a visual lookbook for the upcoming season.

Vertical, Commercial, Clean

Natural light

Advertising Campaign