Farfetch highlights its A/W 25 collection through an editorial portrait series featuring Julez Smith. The campaign channels a clean aesthetic, utilizing natural light to emphasise the intricate textures of seasonal outerwear and tailored silhouettes against both concrete and architectural stone backdrops. The imagery incorporates bold typography to frame the subject within a contemporary, high-fashion context.
Photographer Jack Day captures the series, with hair styling by Claire Grech and makeup by Rebecca Wordingham. The production includes manicures by Maddy Ayers, rounding out the visual execution for the season.
