Farfetch
Farfetch A/W 25 Campaign
Brand
ProjectFarfetch A/W 25 Campaign
Date
Sep 2025
Description
Farfetch presents its A/W 25 campaign, an editorial series featuring model Julez Smith. The visuals lean into a clean, commercial aesthetic, utilizing natural light to emphasize the textures of seasonal knitwear and tailored outerwear. Photographed by Jack Day, the series places the subject against both textured concrete and classical architecture. Supporting the visual execution, hair styling is by Claire Grech, with makeup by Rebecca Wordingham and manicures by Maddy Ayers. The campaign incorporates bold typography overlays to frame the subject across vertical compositions.
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