Farfetch

Sep 2026

The Farfetch AW26 fashion campaign focuses on a series of editorial portraits featuring model Max Stenzel. Photographed by Hugo Bouteyre, the imagery utilizes a natural light aesthetic to emphasize the tactile quality of the collection's layered knitwear and structured tailoring. The series leans into a clean, commercial composition, incorporating architectural elements like polished marble and metallic finishes. Casting directed by Ben Grimes anchors the project, which presents a range of styles including both grainy, distorted wide-angle perspectives and more traditional, sharp framing.

Horizontal

Marble Texture

Advertising Campaign