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Model seated on a marble floor wearing a patterned sweater vest, striped shirt, and green trousers against a metallic elevator door
Model seated on a black leather bench wearing a black blazer and red trousers for the Farfetch AW26 campaign.
Model seated on a marble floor wearing a patterned sweater vest, striped shirt, and green trousers against a metallic elevator door
Model seated on a black leather bench wearing a black blazer and red trousers for the Farfetch AW26 campaign.

Farfetch Farfetch AW26 Campaign 2026

About

The Farfetch AW26 fashion campaign focuses on a series of editorial portraits featuring model Max Stenzel. Photographed by Hugo Bouteyre, the imagery utilizes a natural light aesthetic to emphasize the tactile quality of the collection's layered knitwear and structured tailoring. The series leans into a clean, commercial composition, incorporating architectural elements like polished marble and metallic finishes. Casting directed by Ben Grimes anchors the project, which presents a range of styles including both grainy, distorted wide-angle perspectives and more traditional, sharp framing.

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