Farfetch

Nov 2020

Farfetch presents its updated brand identity through a series of minimalist visual assets. The project, which features graphic design by Bureau Borsche, utilizes a clean and structured aesthetic to convey the e-commerce platform's corporate messaging and retail identity. The visual approach relies on stark typography and monochrome palettes, often set against textured surfaces such as terrazzo, stone, and fibrous textiles. Motion graphics, including 3D renders, highlight the precision of the logo and monogram, while static compositions integrate brand elements into industrial and showroom environments.

Horizontal, Commercial, Clean, Minimalist

E-commerce Platforms

Advertising Campaign