Erdem
Featured Erdem projects
This week's top Erdem projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Erdem · Erdem Pre-Fall 2027 Lookbook
The Erdem Pre-Fall 2027 lookbook serves as a masterclass in the tension between raw industrialism and high-fashion refinement. Captured through the lens of photographer Daniel Archer, the collection leans into an editorial aesthetic that prioritizes tactile complexity, juxtaposing delicate lace, ethereal floral embroidery, and voluminous feather trims against a backdrop of weathered timber, concrete alcoves, and sparse workshop settings. This intentional contrast frames the garments—ranging from sharp, tailored suits to sheer, embellished gowns—not merely as clothing, but as sculptural elements within a minimalist, moody environment. Creative vision from designer Erdem Moralioglu MBE is grounded by the atmospheric lighting and structural set design by Tobias Blackmore, which elevates the portrait-heavy composition to something far more intimate than a traditional catalog. With models Aluel Keror and Jessie Craig embodying the collection’s quiet, statuesque poise, the series utilizes soft natural light to emphasize the rich textures of beadwork and silk. By stripping away the noise of a conventional high-fashion setting, the campaign channels a sense of raw, artistic sincerity. The result is a sophisticated narrative that highlights the craftsmanship inherent in Erdem's tailoring while maintaining a consistent, industrial-toned visual identity that feels both grounded and deeply poetic, securing its place as a definitive, high-key editorial statement for the upcoming season.
Project Erdem · 20th Anniversary collection
To mark two decades of the house, Erdem presents a collection captured in an evocative editorial series that leans into theatricality and painterly textures. The imagery, photographed by Daniel Archer, places model Majda John Peter within an industrial, studio-built environment defined by weathered artist canvases, distressed wood, and raw architectural elements. The compositions maintain a moody, chiaroscuro aesthetic, utilizing low-key lighting to accentuate the intricate detailing of the anniversary wardrobe. With creative vision from Erdem Moralioglu MBE, the production features rich floral prints, delicate lace, and sculptural headpieces. These elements are anchored by set design from Tobias Blackmore, with hair styling by Yoshitaka Miyazaki and makeup by Amy Conway.
Project Erdem · Erdem AW25
The Erdem Autumn/Winter 2025 collection lookbook presents a clean, editorial study in tactile contrasts and structured silhouettes. Captured by photographer Ina Levy and styled by Tabitha Simmons, the imagery centers on the interplay between fluid, painterly prints and dense, sculptural details. The collection features a recurring focus on textural elements, including intricate corded floral embroidery, heavy tinsel fringe, and distressed jacquard finishes, set against a consistent, minimalist slate-blue backdrop. The execution relies on soft, diffused lighting to define the architectural volume of cocoon-shaped coats and bell-skirted gowns. Throughout the series, the styling by Simmons emphasizes deliberate layering and sharp, consistent footwear choices, while hair by Anna Cofone and makeup by Amy Conway maintain a refined, understated aesthetic. This lookbook maintains a cool, desaturated palette that prioritizes the material depth of the garments in a high-fidelity studio environment.
Project Erdem · Erdem Resort 2026 Lookbook
The Erdem Resort 2026 lookbook presents a collection anchored in sculptural silhouettes and intricate textile craftsmanship. Shot by photographer Daniel Archer, the imagery leans into a moody, painterly atmosphere, often utilizing low-key lighting and a muted, desaturated color palette to highlight the depth of the garments. The styling, directed by Erdem Moralioglu MBE, pairs elaborate lace and botanical prints with unexpected, vibrant accessories such as opera gloves and bow-accented flats. The set design, crafted by Tobias Blackmore, serves as a minimalist, theatrical backdrop. By utilizing draped fabrics, weathered wooden platforms, and distressed picture frames, the production creates a consistent editorial visual language. The series is punctuated by intimate still life captures of floral subjects, reinforcing the collection's refined aesthetic through a clean, artistic lens. Hair styling by Anna Cofone and makeup by Amy Conway maintain a restrained, polished focus on the collection's complex fabric textures.
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