Erdem

Feb 2026

To mark two decades of the house, Erdem presents an anniversary collection captured in a series of dramatic fashion editorials. The campaign leans into a painterly, atmospheric aesthetic, placing model Majda John Peter within an industrial studio environment punctuated by weathered wooden artist canvases and distressed architectural backdrops. Photographer Daniel Archer employs low-key, chiaroscuro lighting to accentuate the intricate textures of the garments, from botanical lace and floral embroidery to structured velvet bows and tulle. The visuals, heavily desaturated and marked by a raw, analogue film quality, create a theatrical narrative that centers on the house's signature couture detailing. With creative vision from designer Erdem Moralioglu MBE and set design by Tobias Blackmore, the production utilizes a muted, earthy color palette to maintain a cohesive, moody tonality.

Editorial, Vertical, Moody

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Editorial