Erdem

Feb 2024

The Erdem Fall Winter 2024/25 collection campaign presents a rigorous study in texture and architectural tailoring. Shot in a minimalist studio environment, the editorial work focuses on the intersection of heavy, tactile materials—including dense wools, satin, and voluminous feather detailing—with structured, feminine silhouettes. The collection features intricate floral motifs, both printed and beaded, integrated across oversized cape-coats, midi-dresses, and sculptural ensembles. Photographed by Ina Levy, the lookbook maintains a consistent aesthetic through clean, soft, and directional lighting that emphasizes the fine fabric construction. The creative vision, led by designer Erdem Moralioglu MBE, leans into a palette of earthy tones and deep hues, punctuated by bold floral patterns. Styling by Tabitha Simmons grounds the elaborate garments with precise accessories, such as leather opera gloves and bow-trimmed kitten heels, resulting in a polished and cohesive visual identity.

Lifestyle, Editorial