Erdem

Aug 2025

The Erdem AW25 collection is presented through a series of editorial lookbook portraits that focus on structural precision and tactile experimentation. Photographed by Ina Levy and styled by Tabitha Simmons, the campaign leans into a cool, minimalist aesthetic, set against consistent slate-blue and grey seamless backdrops. The imagery captures a interplay of painterly motifs and sculptural tailoring. Designs range from voluminous bell-skirted gowns adorned with high-relief floral embroidery to cocoon-silhouette coats and heavily textured, fringe-heavy ensembles. Hair by Anna Cofone and makeup by Amy Conway maintain a refined, clean sensibility that allows the intricate details of the garments—such as metallic handles on structured handbags and elaborate fringed footwear—to remain the focal point. Soft, diffused lighting defines the silhouettes throughout the collection.

Lifestyle, Editorial