Erdem: Erdem AW25

Aug 2025

The Erdem Autumn/Winter 2025 collection lookbook presents a clean, editorial study in tactile contrasts and structured silhouettes. Captured by photographer Ina Levy and styled by Tabitha Simmons, the imagery centers on the interplay between fluid, painterly prints and dense, sculptural details. The collection features a recurring focus on textural elements, including intricate corded floral embroidery, heavy tinsel fringe, and distressed jacquard finishes, set against a consistent, minimalist slate-blue backdrop. The execution relies on soft, diffused lighting to define the architectural volume of cocoon-shaped coats and bell-skirted gowns. Throughout the series, the styling by Simmons emphasizes deliberate layering and sharp, consistent footwear choices, while hair by Anna Cofone and makeup by Amy Conway maintain a refined, understated aesthetic. This lookbook maintains a cool, desaturated palette that prioritizes the material depth of the garments in a high-fidelity studio environment.

Lifestyle, Editorial