Erdem

Dec 2024

The Erdem Pre-Fall 2025 lookbook presents a focused exploration of the collection’s structural tailoring and intricate textile work. Captured through clean, vertical compositions, the imagery places a strong emphasis on silhouette and material, with designs from Erdem Moralioglu rendered against a series of neutral and tonal studio backdrops. The series features a range of editorial portraits that highlight delicate floral embroideries, botanical illustrations, and structured outerwear. The execution leans into a sophisticated, minimalist aesthetic, utilising soft, diffused lighting and select long exposure techniques to introduce a sense of movement. Hair styling by Anna Cofone and makeup by Amy Conway maintain a polished, understated finish that allows the garments to remain the primary point of visual interest.

Editorial, Vertical, Clean

Designer Fashion

Grey Seamless

Lookbook