The Erdem Pre-Fall 2025 lookbook presents a focused exploration of the collection's intricate textile craftsmanship and tailored silhouettes. Set against a rotation of neutral grey, deep burgundy, and vivid pink backdrops, the editorial imagery highlights the house's signature botanical motifs and structured garments.
Designed by Erdem Moralioglu MBE, the collection features long-sleeve midi dresses, tailored pantsuits, and structured trench coats, brought to life through clean, vertical compositions. The production incorporates refined editorial photography, utilizing soft, diffused lighting and select long-exposure techniques to emphasize texture and fluid movement.
Key supporting contributions include hair styling by Anna Cofone and makeup artistry by Amy Conway. The lookbook was cast by Ignacio Murillo and features models Camille Desjardins, Diya Zhang, Hanna Felding, and Rey.
