Erdem

Sep 2025

Erdem’s S/S 26 collection campaign presents a series of controlled, atmospheric portraits that centre on the interplay of structured tailoring and delicate textile craft. Photographed by Daniel Archer, the imagery highlights Erdem Moralioglu MBE’s latest designs, ranging from fluid, floral-embroidered gowns to structured pinstripe suiting. The aesthetic leans into a moody, painterly quality, utilising a consistent muted grey backdrop to ground the intricate lace work and dimensional appliqués. The series features casting directed by Ben Grimes, with hair styling by Anna Cofone and makeup by Fara Homidi. Through soft, directional lighting, the campaign avoids high-contrast drama in favour of a restrained, editorial sensibility that focuses on silhouette and fabric texture. Each portrait emphasizes a balance between archival-inspired motifs and contemporary construction.

Editorial, Vertical, Desaturated, Clean

Natural light

Designer Fashion

Grey Seamless

Lookbook