Dunhill
Dunhill's refined menswear, tailoring and luxury fashion campaigns across editorial and commercial
Featured Dunhill projects
This week's top Dunhill projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Dunhill · Fall 2026 Ad Campaign
For the Fall 2026 ad campaign, Dunhill reaffirms its position at the apex of menswear through a masterclass in editorial minimalism. Under the guidance of creative director Simon Holloway, the project strips away the noise to place an unwavering focus on the architectural precision of British tailoring. Captured through the lens of photographer Ethan James Green, the visual narrative is defined by a polished aesthetic that feels both timeless and contemporary. The campaign leans into a monochromatic palette, utilizing soft light to accentuate the rich, tactile depth of layered double-breasted jackets, waistcoats, and fine-knit turtlenecks. By utilizing a minimal grey seamless background, the imagery centers the model, allowing the intricate construction of each garment to take center stage. The styling by Tom Guinness serves as a deliberate study in restraint, where subtle accents like a dark pocket square or a sleek leather document folio communicate luxury through utility rather than artifice. This commercial production successfully bridges the gap between heritage menswear and modern sensibilities, creating a cohesive visual language that feels inherently sophisticated. With a diverse ensemble of talent cast by Piotr Chamier, the work captures a refined, masculine elegance, proving that when the execution is this precise, the garments themselves provide the most compelling story of the season.
Project Dunhill · Spring 2026 Ad Campaign
The Dunhill Spring 2026 ad campaign highlights a return to refined menswear tailoring, captured through a series of portraits set against neutral studio backgrounds. Featuring creative direction by Simon Holloway and photography by Ethan James Green, the collection leans into a clean and polished aesthetic that emphasizes the architectural quality of the garments. The imagery utilizes soft light and directional lighting to accentuate the varied textures of the collection, ranging from structured navy blazers and houndstooth tailoring to suede outerwear and formal black-tie attire. By pairing classic silhouettes with contemporary accessories like leather portfolios and holdall bags, the campaign presents a cohesive, editorial look that focuses on the nuances of cut and fabric. Models Adam Sattrup, Jon Paul Phillips, and Orfeo Tagiuri appear throughout the series, reflecting the brand’s focus on sophisticated, traditional menswear.
Project Dunhill · Spring 2025 'Chapter One - Town' Ad Campaign
For its Spring 2025 Chapter One - Town ad campaign, Dunhill reaffirms its position within the luxury fashion sector by leaning into a narrative of elevated, timeless masculinity. Captured through the lens of photographer Luis Alberto Rodriguez, the imagery functions as an editorial exploration of urban sophistication, grounding the brand's heritage in the architecture of the modern city. Under the creative direction of Simon Holloway, with art direction by Francisco Salvadó, the series channels a quintessentially cinematic atmosphere that prioritizes texture and silhouette. Models including Jino Chun, Quentin Demeester, Shaun De Wet, and Stan Taylor are styled by Tom Guinness to embody a refined, professional ease, whether navigating city sidewalks or framed by the interior of a vintage taxi. The campaign utilizes natural light to emphasize the premium quality of materials like suede, wool, and leather, creating a cohesive visual language that reads as both intentional and effortless. By blending lifestyle portraiture with a polished commercial sensibility, the project achieves a seamless harmony between garment design and metropolitan environment. The use of live-action technique and a shallow depth of field helps isolate the subject, ensuring the focus remains squarely on the intricate tailoring and accessories. Ultimately, this collaboration presents a vivid, atmospheric portrayal of the modern Dunhill man as he traverses the classic urban landscape with grace and calculated precision.
Project Dunhill · Dunhill AW24
Dunhill’s AW24 menswear campaign focuses on classic silhouettes and refined textures through a series of editorial portraits. Photographed by Pascal Gambarte, the imagery leans into a soft, natural light aesthetic that emphasizes the layering of wools and knits against architectural interior settings. Creative direction by Simon Holloway and styling by Stuart Williamson anchor the collection in a structured, clean visual language. The portraits feature varied indoor compositions, ranging from dark wood paneling to arched window backdrops, with grooming provided by hair stylist Michael Harding.
Project Dunhill · Dunhill AW24 Lookbook
The Dunhill AW24 lookbook presents a focused exploration of formal menswear and elevated outerwear. Featuring photography by Will Scarborough and creative direction by Simon Holloway, the imagery highlights the interplay of classic tailoring and contemporary silhouettes. Styling by Tom Guinness emphasizes rich fabrications, including velvet, wool, and shearling. The editorial series utilizes soft light and clean, neutral studio environments to draw attention to the construction and textures of the collection, leaning into editorial and monochrome aesthetics.
Project Dunhill · Dunhill S/S 2025 Campaign
The Dunhill S/S 2025 campaign presents a series of editorial portraits that focus on the label's heritage of British tailoring and refined menswear. Photographed by Luis Alberto Rodriguez under the creative direction of Simon Holloway, the visuals lean into a classic aesthetic, pairing structured overcoats, double-breasted suits, and leather accessories with urban and garden backdrops. Styled by Tom Guinness with art direction by Francisco Salvadó, the campaign makes extensive use of natural light and analogue film techniques. The images highlight rich textures—from suede and wool to stone and leather—within a muted, earthy color palette, creating a cohesive narrative of understated elegance.
Project Dunhill · Dunhill F/W 2026 Campaign
The Dunhill F/W 2026 campaign serves as a masterclass in modern luxury fashion, expertly navigating the tension between heritage craftsmanship and a stark, contemporary visual language. Under the sharp vision of creative director Simon Holloway, the project strips away the noise to foreground the house's latest tailoring through an editorial lens. Photographer Ethan James Green employs a sophisticated use of soft light and beauty light techniques to accentuate the rich tactile qualities of the collection, from the intricate weave of a houndstooth blazer to the polished finish of premium leather accessories. This commercial effort avoids the unnecessary fluff of traditional lifestyle imagery, instead leaning into a clean, minimalist aesthetic that allows the garments to command the frame against an uncompromising solid black backdrop. Stylist Tom Guinness elevates the ensemble pieces—notably the pairing of textured blazers with refined silk ties—to create a look that feels both archival and distinctly future-forward. By focusing on a neutral, composed delivery from talent such as Colin Otto and Daisuke Ueda, the campaign achieves a poised, high-end sensibility. The live-action technique utilized throughout the shoot ensures that while the composition is static and controlled, the movement of the fabric remains dynamic, effectively bridging the gap between high-fashion editorial rigor and the tangible, human reality of the Dunhill man.
Project Dunhill · Dunhill S/S 27 Men's Lookbook
The Dunhill Spring/Summer 2027 men's lookbook marks a masterclass in modern sartorial precision, stripping away the superfluous to center the brand’s enduring legacy of British elegance. Under the watchful eye of Creative Director Simon Holloway, the project channels a spirit of quiet confidence, favoring clean lines and deliberate composition over overt theatrics. Photographer Ethan James Green captures this mood through the use of precise studio strobe lighting, which brings a luminous clarity to the collection’s intricate details, from the structured weight of a double-breasted wool suit to the tactile, fine knit of a perfectly knotted plaid scarf. The visual narrative relies on a sophisticated, neutral grey backdrop that allows the garments to anchor the frame, ensuring the focus remains squarely on the masterful tailoring. Featuring model Parker Van Noord, the campaign embodies a quintessential luxury fashion aesthetic that feels both rooted in tradition and strikingly contemporary. Fashion Editor and Stylist Tom Guinness further elevates the execution, curating a look that feels authentic and composed. By blending commercial precision with a high-end editorial sensibility, this lookbook functions as a definitive style guide for the season, proving that when the craft is this refined, the atmosphere created is one of timeless, understated authority that transcends the fleeting trends of the modern menswear market.
Project Dunhill · 'Hallmarks of Style' 2023 Ad Campaign
The Hallmarks of Style 2023 campaign for Dunhill serves as a definitive masterclass in heritage-led luxury menswear. Under the creative direction of Simon Holloway, the project channels a timeless, refined sensibility that bridges the gap between classic sartorial tradition and modern minimalism. Photographed by Luis Alberto Rodriguez, the campaign employs a precise dual-pane composition to juxtapose the human form with a curated selection of still-life objects—ranging from vintage-inspired spinning tops to deep-grained leather accessories—effectively narrating a story of intentionality and craftsmanship. The visual execution leans heavily into cinematic aesthetics, utilizing both studio strobe lighting and subtle natural light to accentuate the rich textures of herringbone wool, velvet, and shearling. Featuring a diverse ensemble of talent, including models like Axel Hermann, Henry Kitcher, and Will Chalker, the imagery maintains a cohesive, muted color palette that feels both autumnal and deeply grounded. With styling by Tom Guinness, the campaign successfully elevates the everyday accessory into an iconic artifact, rooting the brand’s identity in a world of quiet sophistication. This editorial approach prioritizes the tactile nature of luxury goods, ensuring that every stitch and surface, from the interior of a vintage car console to the weight of a wool coat, feels deliberate and storied, solidifying Dunhill’s position at the pinnacle of high-end fashion storytelling.
Project Dunhill · Holiday 2023 Ad Campaign
For its Holiday 2023 ad campaign, Dunhill masterfully leans into an aesthetic of refined British luxury, creating a visual narrative that feels both timeless and deeply atmospheric. Captured through the lens of photographer Thurstan Redding, the campaign moves beyond standard seasonal product shots, instead opting for a cinematic approach that emphasizes the rich tactility of the collection. The imagery, which blends editorial portraiture with meticulously composed still-life arrangements, utilizes chiaroscuro lighting to elevate premium materials—from pebbled leather briefcases to silk neckties—against a backdrop of warm, sophisticated interiors. With Oli Lacey serving as the primary talent, the series presents a composed, polished figure moving through spaces defined by herringbone floors and ornate architectural details. Stylist Stuart Williamson works in concert with hair artist Stefano Mazzoleni to ensure the tailoring remains sharp, balancing formal tuxedos and structured jackets with an understated ease. The project leverages medium format photography to achieve an exacting level of detail, while natural light and studio strobe setups are layered to build depth. By juxtaposing close-up accessory studies against moody, lifestyle-focused portraits, the campaign successfully frames the Dunhill product as an essential component of an elegant, festive season, resulting in a cohesive visual language that feels entirely at home within the heritage of high-end menswear.
Project Dunhill · Fall 2024 Ad Campaign
For the Fall 2024 ad campaign, Dunhill reaffirms its position as a pillar of luxury fashion by leaning into a narrative of quiet, intellectual refinement. Under the creative direction of Simon Holloway, the brand articulates a classic menswear vision that feels both timeless and grounded in contemporary sophistication. Captured by photographer Luis Alberto Rodriguez, the series of portraits and lifestyle shots moves through a carefully curated interior space where texture takes center stage. Whether highlighting the intricate weave of a wool blazer or the soft grain of suede footwear, the imagery relies on a blend of natural light and studio strobe techniques to elevate the tactile quality of the collection. The inclusion of model Adam Sattrup alongside a poised Weimaraner companion adds a layer of heritage charm, echoing a lifestyle of effortless composure. With styling by Tom Guinness, the campaign leans into editorial minimalism, favoring sharp tailoring, layered knits, and a muted, earthy palette that feels authentically British. The deliberate focus on fine fabrics and subtle, polished details transforms every frame into an exercise in restraint, demonstrating how high-end fashion can command attention without resorting to excess. This project successfully channels the house's storied identity, grounding it in a visual language that is as comfortable as it is impeccably constructed, proving that true luxury remains in the details.
Project Dunhill · Fall 2024 Chapter 2 Ad Campaign
For the Fall 2024 Chapter 2 campaign, Dunhill leans into a narrative of quiet luxury and intellectual rigor, masterfully capturing the intersection of heritage tailoring and contemporary refinement. Under the creative direction of Simon Holloway, the project channels an aesthetic of editorial minimalism, placing the subjects in dimly lit, scholarly environments that feel both expansive and deeply intimate. Photographer Luis Alberto Rodriguez employs high-contrast, low-key chiaroscuro lighting to elevate the tactile quality of wool tweed, sharp suiting, and supple leather accessories, ensuring every frame resonates with a cinematic quality. Through the collaboration with stylist Tom Guinness, the campaign breathes life into a sophisticated, sartorial world where the presence of talent like Adam Sattrup, Akbar Shamji, and Zhao Lei feels naturally integrated into the library-inspired interiors and architectural backdrops. By utilizing a live-action technique alongside careful natural light compositions, the imagery transcends standard product marketing to deliver a lifestyle portrait that feels rooted in timeless masculinity. This campaign serves as a masterclass in atmospheric visual storytelling, where a simple chess set or a vintage car interior frame becomes a conduit for modern luxury, ultimately reinforcing the brand's commitment to precision, texture, and a composed, deliberate approach to high-fashion portraiture that speaks to the modern executive.
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