Dunhill
Dunhill's refined menswear, tailoring and luxury fashion campaigns across editorial and commercial
Featured Dunhill projects
This week's top Dunhill projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Dunhill · Fall 2026 Ad Campaign
For the Fall 2026 ad campaign, Dunhill reaffirms its position at the apex of menswear through a masterclass in editorial minimalism. Under the guidance of creative director Simon Holloway, the project strips away the noise to place an unwavering focus on the architectural precision of British tailoring. Captured through the lens of photographer Ethan James Green, the visual narrative is defined by a polished aesthetic that feels both timeless and contemporary. The campaign leans into a monochromatic palette, utilizing soft light to accentuate the rich, tactile depth of layered double-breasted jackets, waistcoats, and fine-knit turtlenecks. By utilizing a minimal grey seamless background, the imagery centers the model, allowing the intricate construction of each garment to take center stage. The styling by Tom Guinness serves as a deliberate study in restraint, where subtle accents like a dark pocket square or a sleek leather document folio communicate luxury through utility rather than artifice. This commercial production successfully bridges the gap between heritage menswear and modern sensibilities, creating a cohesive visual language that feels inherently sophisticated. With a diverse ensemble of talent cast by Piotr Chamier, the work captures a refined, masculine elegance, proving that when the execution is this precise, the garments themselves provide the most compelling story of the season.
Project Dunhill · Spring 2026 Ad Campaign
The Dunhill Spring 2026 ad campaign highlights a return to refined menswear tailoring, captured through a series of portraits set against neutral studio backgrounds. Featuring creative direction by Simon Holloway and photography by Ethan James Green, the collection leans into a clean and polished aesthetic that emphasizes the architectural quality of the garments. The imagery utilizes soft light and directional lighting to accentuate the varied textures of the collection, ranging from structured navy blazers and houndstooth tailoring to suede outerwear and formal black-tie attire. By pairing classic silhouettes with contemporary accessories like leather portfolios and holdall bags, the campaign presents a cohesive, editorial look that focuses on the nuances of cut and fabric. Models Adam Sattrup, Jon Paul Phillips, and Orfeo Tagiuri appear throughout the series, reflecting the brand’s focus on sophisticated, traditional menswear.
Project Dunhill · Spring 2025 'Chapter One - Town' Ad Campaign
For its Spring 2025 Chapter One - Town ad campaign, Dunhill reaffirms its position within the luxury fashion sector by leaning into a narrative of elevated, timeless masculinity. Captured through the lens of photographer Luis Alberto Rodriguez, the imagery functions as an editorial exploration of urban sophistication, grounding the brand's heritage in the architecture of the modern city. Under the creative direction of Simon Holloway, with art direction by Francisco Salvadó, the series channels a quintessentially cinematic atmosphere that prioritizes texture and silhouette. Models including Jino Chun, Quentin Demeester, Shaun De Wet, and Stan Taylor are styled by Tom Guinness to embody a refined, professional ease, whether navigating city sidewalks or framed by the interior of a vintage taxi. The campaign utilizes natural light to emphasize the premium quality of materials like suede, wool, and leather, creating a cohesive visual language that reads as both intentional and effortless. By blending lifestyle portraiture with a polished commercial sensibility, the project achieves a seamless harmony between garment design and metropolitan environment. The use of live-action technique and a shallow depth of field helps isolate the subject, ensuring the focus remains squarely on the intricate tailoring and accessories. Ultimately, this collaboration presents a vivid, atmospheric portrayal of the modern Dunhill man as he traverses the classic urban landscape with grace and calculated precision.
Project Dunhill · Dunhill AW24
Dunhill’s AW24 menswear campaign focuses on classic silhouettes and refined textures through a series of editorial portraits. Photographed by Pascal Gambarte, the imagery leans into a soft, natural light aesthetic that emphasizes the layering of wools and knits against architectural interior settings. Creative direction by Simon Holloway and styling by Stuart Williamson anchor the collection in a structured, clean visual language. The portraits feature varied indoor compositions, ranging from dark wood paneling to arched window backdrops, with grooming provided by hair stylist Michael Harding.
Project Dunhill · Dunhill AW24 Lookbook
The Dunhill AW24 lookbook presents a focused exploration of formal menswear and elevated outerwear. Featuring photography by Will Scarborough and creative direction by Simon Holloway, the imagery highlights the interplay of classic tailoring and contemporary silhouettes. Styling by Tom Guinness emphasizes rich fabrications, including velvet, wool, and shearling. The editorial series utilizes soft light and clean, neutral studio environments to draw attention to the construction and textures of the collection, leaning into editorial and monochrome aesthetics.
Project Dunhill · Dunhill S/S 2025 Campaign
The Dunhill S/S 2025 campaign presents a series of editorial portraits that focus on the label's heritage of British tailoring and refined menswear. Photographed by Luis Alberto Rodriguez under the creative direction of Simon Holloway, the visuals lean into a classic aesthetic, pairing structured overcoats, double-breasted suits, and leather accessories with urban and garden backdrops. Styled by Tom Guinness with art direction by Francisco Salvadó, the campaign makes extensive use of natural light and analogue film techniques. The images highlight rich textures—from suede and wool to stone and leather—within a muted, earthy color palette, creating a cohesive narrative of understated elegance.
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