Dunhill

Jun 2026

The Dunhill Spring/Summer 2027 men's lookbook marks a masterclass in modern sartorial precision, stripping away the superfluous to center the brand’s enduring legacy of British elegance. Under the watchful eye of Creative Director Simon Holloway, the project channels a spirit of quiet confidence, favoring clean lines and deliberate composition over overt theatrics. Photographer Ethan James Green captures this mood through the use of precise studio strobe lighting, which brings a luminous clarity to the collection’s intricate details, from the structured weight of a double-breasted wool suit to the tactile, fine knit of a perfectly knotted plaid scarf. The visual narrative relies on a sophisticated, neutral grey backdrop that allows the garments to anchor the frame, ensuring the focus remains squarely on the masterful tailoring. Featuring model Parker Van Noord, the campaign embodies a quintessential luxury fashion aesthetic that feels both rooted in tradition and strikingly contemporary. Fashion Editor and Stylist Tom Guinness further elevates the execution, curating a look that feels authentic and composed. By blending commercial precision with a high-end editorial sensibility, this lookbook functions as a definitive style guide for the season, proving that when the craft is this refined, the atmosphere created is one of timeless, understated authority that transcends the fleeting trends of the modern menswear market.

Lifestyle, Commercial

Studio strobe

Luxury Fashion Houses, Fashion