Dunhill

Jan 2025

For its Spring 2025 Chapter One - Town ad campaign, Dunhill reaffirms its position within the luxury fashion sector by leaning into a narrative of elevated, timeless masculinity. Captured through the lens of photographer Luis Alberto Rodriguez, the imagery functions as an editorial exploration of urban sophistication, grounding the brand's heritage in the architecture of the modern city. Under the creative direction of Simon Holloway, with art direction by Francisco Salvadó, the series channels a quintessentially cinematic atmosphere that prioritizes texture and silhouette. Models including Jino Chun, Quentin Demeester, Shaun De Wet, and Stan Taylor are styled by Tom Guinness to embody a refined, professional ease, whether navigating city sidewalks or framed by the interior of a vintage taxi. The campaign utilizes natural light to emphasize the premium quality of materials like suede, wool, and leather, creating a cohesive visual language that reads as both intentional and effortless. By blending lifestyle portraiture with a polished commercial sensibility, the project achieves a seamless harmony between garment design and metropolitan environment. The use of live-action technique and a shallow depth of field helps isolate the subject, ensuring the focus remains squarely on the intricate tailoring and accessories. Ultimately, this collaboration presents a vivid, atmospheric portrayal of the modern Dunhill man as he traverses the classic urban landscape with grace and calculated precision.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion