Dunhill

May 2025

For the Dunhill Spring 2025 ad campaign, the iconic heritage house masterfully leans into the intersection of British eccentricity and refined formal wear. Under the sharp creative direction of Simon Holloway, the project channels a sophisticated, cinematic narrative that elevates the traditional luxury fashion lookbook into a study of character and composure. Captured with the precise, editorial eye of photographer Luis Alberto Rodriguez, the imagery utilizes a harmonious blend of natural light and controlled studio strobe to accentuate the intricate textures of tailored blazers, silk ties, and velvet loafers. Stylist Tom Guinness brings a tactile richness to the collection, layering rust-colored jackets and patterned shirts against the lush, dark green backdrops of classic estate gardens and stoic architectural columns. Featuring models Quentin Demeester, Stan Taylor, and Jino Chun, the campaign reads as an intimate portrait of modern gentlemanly life, juxtaposing formal dinner attire with the unpredictable elegance of outdoor escapades. By prioritizing a cinematic aesthetic, the imagery avoids the sterile tropes of standard commercial fashion photography, opting instead for a mood that feels both timeless and grounded in the present. The result is a cohesive visual journey that reinforces the brand's identity through depth, shadow, and a meticulous attention to the sartorial details that define the contemporary Dunhill man, capturing an effortless equilibrium between heritage craft and progressive stylistic expression.

Editorial, Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion