Dunhill

Aug 2026

The Dunhill F/W 2026 campaign serves as a masterclass in modern luxury fashion, expertly navigating the tension between heritage craftsmanship and a stark, contemporary visual language. Under the sharp vision of creative director Simon Holloway, the project strips away the noise to foreground the house's latest tailoring through an editorial lens. Photographer Ethan James Green employs a sophisticated use of soft light and beauty light techniques to accentuate the rich tactile qualities of the collection, from the intricate weave of a houndstooth blazer to the polished finish of premium leather accessories. This commercial effort avoids the unnecessary fluff of traditional lifestyle imagery, instead leaning into a clean, minimalist aesthetic that allows the garments to command the frame against an uncompromising solid black backdrop. Stylist Tom Guinness elevates the ensemble pieces—notably the pairing of textured blazers with refined silk ties—to create a look that feels both archival and distinctly future-forward. By focusing on a neutral, composed delivery from talent such as Colin Otto and Daisuke Ueda, the campaign achieves a poised, high-end sensibility. The live-action technique utilized throughout the shoot ensures that while the composition is static and controlled, the movement of the fabric remains dynamic, effectively bridging the gap between high-fashion editorial rigor and the tangible, human reality of the Dunhill man.

Editorial, Lifestyle, Commercial, Polished, Minimalist

Live-action Technique, Soft Light, Beauty Light

Luxury Fashion Houses, Fashion