Dsquared2
Dsquared2's high-octane luxury fashion campaigns and lookbooks fusing streetwear with glamour
Featured Dsquared2 projects
This week's top Dsquared2 projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Dsquared2 · Fall 2025 Ad Campaign
For their Fall 2025 ad campaign, luxury fashion house Dsquared2 returns to its roots with an unapologetically gritty, nocturnal vision that feels both visceral and polished. Under the creative direction of Dean and Dan Caten, alongside Giovanni Bianco of GB65, the campaign captures the raw energy of urban nightlife through a lens that feels distinctly cinematic. Photographed and directed by the iconic duo Mert Alas and Marcus Piggott, the imagery employs heavy low-key chiaroscuro lighting to carve out sharp silhouettes against distressed graffiti-laden walls and industrial scaffolding. The aesthetic leans into a punk-inspired, rebellious spirit, featuring models like Irina Shayk, Alex Consani, and Achol Ayor, whose styled textures of faux fur, studded leather, and shimmering sequins are elevated by the dramatic high-contrast treatment. Styled by Haley Wollens, the collection comes alive within these moody, confined spaces, using live-action technique to convey a sense of candid movement amidst the shadows. With the creative input of set designer Danny Hyland, the environments transform into an atmospheric stage that underscores the brand's signature confidence. The resulting editorial work serves as a masterclass in fashion storytelling, where the interplay of light and dark doesn't just showcase garments but defines a provocative, high-octane mood that is quintessentially Dsquared2.
Dsquared2 · FW25 campaign
The FW25 campaign for Dsquared2 captures a high-contrast nocturnal mood through an atmospheric, gritty lens. Produced by Art Partner, the video sequence channels a raw energy that leans into a cinematic, lo-fi aesthetic. Moving between moody black-and-white portraits and close-up vignettes, the footage utilizes low-key lighting and grainy textures to establish a sense of intensity. Rapid cuts and stark chiaroscuro highlights define the project's visual identity within the luxury fashion space.
Dsquared2 · Spring / Summer 2022
Dsquared2 presents its Spring / Summer 2022 collection through a dynamic fashion campaign produced by Partner Films Paris. The project leans into a youthful and rebellious tone, utilising an unpolished, art-directed aesthetic that captures the spirit of the season. The visual narrative unfolds across raw urban settings, alternating between industrial staircases and sunlit interiors. Featuring distressed denim and textured outerwear, the production relies on a blend of natural daylight and classic film-based techniques to define its mood, incorporating Super 8 and 16mm elements for a tactile editorial feel.
Project Dsquared2 · Dsquared2 x Kiss 2025 Collection
The Dsquared2 x Kiss 2025 collection campaign channels a raw, glam-rock aesthetic through a series of high-contrast, monochrome editorial portraits. Under the creative direction of designers Dan & Dean Caten, the work leans into a moody, tactile visual language that highlights the collaborative line’s heavy use of crystal studs, metallic finishes, and graphic iconography. Photographer Alfonso Anton Cornelis captures the collection across both stark studio settings and gritty, sand-swept landscapes. The imagery focuses on the interplay of light and texture, utilizing hard-light studio techniques to define the sculptural qualities of the embellished biker jackets and rhinestone-studded apparel. Styling by Giorgio Andrea Branduardi emphasizes a contemporary, sensual edge, pairing distressed graphic tops with intricate crystal detailing and wet-look grooming. Featuring model Jakob Jokerst alongside a cast of co-stars, the campaign utilizes minimalist backdrops and a low-key chiaroscuro approach to isolate the reflective surfaces of the garments. The result is a consistent, high-impact series that bridges the energy of rock-and-roll history with a refined designer fashion lens.
Dsquared2 · FW25 campaign
The Dsquared2 FW25 campaign captures the brand's seasonal collection through an energetic, nocturnal lens. The film leans into raw, cinematic camera work to showcase sharp fashion styling and moody portraiture. Produced by Partner Films London, the creative direction utilizes rapid jump cuts and grainy textures to establish a high-contrast aesthetic. The piece incorporates low-key lighting and analogue film techniques to build a distinct, desaturated visual narrative.
Dsquared2 · FW25 campaign
The Dsquared2 FW25 campaign presents a series of high-contrast vignettes in a raw, cinematic fashion film. Directed with a focus on movement and mood, the project features models interacting within dimly lit, atmospheric environments. Technical execution leans into a gritty, monochrome aesthetic, utilizing fast-paced editing and tactile visual textures. The film captures a bold, rebellious energy, integrating chiaroscuro lighting and Super 8/16mm-style grain to emphasize the collection's details and silhouettes.
Dsquared2 · Spring / Summer 2022
Dsquared2 presents the Spring/Summer 2022 campaign, a dynamic exploration of youth culture within raw urban settings. The production, managed by Partner Films New York, traverses industrial stairwells and open roads, focusing on the intersection of distressed denim and high-fashion sensibility. The project leans into a documentary-style aesthetic, utilising handheld camera movements and natural daylight to capture candid, motion-heavy imagery. This commercial work features textured layers and vintage convertibles, grounded by a grainy, retro visual texture.
Project Dsquared2 · Dsquared2 x Ducati
Dsquared2 and Ducati unite for a high-contrast luxury fashion campaign that merges motorcycle culture with contemporary studio photography. The collaborative series leans into minimalist aesthetics, using a clean white seamless backdrop to focus on tactile leather and denim apparel textures. Photographed by Alfonso Anton Cornelis, the imagery utilises hard lighting and polished studio techniques to accentuate the silhouettes of the subjects and the metallic components of the motorcycles. Fashion editor and stylist Giorgio Andrea Branduardi shapes the collection’s visual identity through layered, technical styling, featuring models including Noah Luis Brown in various portrait and editorial compositions.
Project Dsquared2 · Dsquared2 F/W 2025 Campaign
The Dsquared2 Fall/Winter 2025 campaign, lensed by photographers and directors Mert Alas and Marcus Piggott, captures the collection through a raw, high-contrast monochrome lens. Under the creative direction of Giovanni Bianco, the imagery leans into a gritty, nocturnal atmosphere, drawing on punk and rock aesthetic cues to frame the season’s tailoring, distressed denim, and layered textures. The series features styling by Haley Wollens, with hair by Karim Belghiran and makeup by Sam Visser, set against atmospheric, low-key backdrops including dimly lit nightclub interiors and industrial concrete settings. Using hard, direct flash lighting, the campaign emphasizes sharp silhouettes and metallic details, resulting in a cohesive editorial look that highlights the brand's rugged approach to luxury fashion. Set design by Danny Hyland rounds out the aesthetic, anchoring the cast—including Irina Shayk and Alex Consani—in a series of intimate, cinematic portraits.
Project Dsquared2 · Dsquared2 S/S 26 Lookbook
The Dsquared2 S/S 26 lookbook presents a focused exploration of the collection's layering and tactile detail, captured in a series of clean, studio-based editorial portraits. Photographed by Bartek Szmigulski under the creative direction of designers Dan and Dean Caten, the visuals emphasize the brand's blend of relaxed tailoring and streetwear-inspired silhouettes. The project features models including Brennan Aldred, Jessica Miller, and Mateo Ruiz against a neutral, seamless grey backdrop. The imagery utilizes soft light and minimal environments to highlight the collection's intricate textures, from embellished sheer shirts and metallic mesh accessories to distressed denim and utilitarian layering. The execution prioritizes sculptural composition and tonal consistency, framing the garments through a series of monochrome and full-color portraits.
Project Dsquared2 · Dsquared2 Spring-Summer 2025 collection
Dsquared2 presents its Spring-Summer 2025 collection through a series of cinematic campaign images set within a saturated, monochromatic red studio environment. Captured by photographer Pablo Mas with movement direction by Muriel Seiquer, the fashion campaign explores varied textures including leather, denim, and translucent fabrics. Models, including Alejandro Alcaraz, are positioned within the high-contrast, moody interior to highlight the layered apparel. The execution utilizes low-key chiaroscuro lighting and a saturated palette to establish a theatrical atmosphere across the editorial visuals.
Project Dsquared2 · Dsquared2 Resort 2026 Lookbook
The Dsquared2 Resort 2026 lookbook presents a sharp interplay between formal tailoring and casual proportions, captured within the sterile, utilitarian environment of a public restroom. Designed by Dan & Dean Caten, the collection features an eclectic mix of utility jackets, distressed denim, and ornate blazers that clash intentionally with the pale blue and teal tiled surroundings. Photographer Bartek Szmigulski utilizes clean, directional natural light to highlight the diverse fabric textures—from heavy leathers and knits to crisp cottons and denim. The imagery leans into a narrative editorial aesthetic, utilizing the reflective, industrial space to ground the vibrant streetwear and tailored ensembles in a grounded, commercial context.
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