Dsquared2: Spring / Summer 2022
Brand
Date
Nov 2025
Description
Dsquared2 presents the Spring/Summer 2022 campaign, a dynamic exploration of youth culture within raw urban settings. The production, managed by Partner Films New York, traverses industrial stairwells and open roads, focusing on the intersection of distressed denim and high-fashion sensibility. The project leans into a documentary-style aesthetic, utilising handheld camera movements and natural daylight to capture candid, motion-heavy imagery. This commercial work features textured layers and vintage convertibles, grounded by a grainy, retro visual texture.
Style
Horizontal, Commercial, Grainy, Retro
Industries
Context
Advertising Campaign
Associated creatives
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