Dsquared2: FW25 campaign
Brand
Date
Nov 2025
Description
The Dsquared2 FW25 campaign captures the brand's seasonal collection through an energetic, nocturnal lens. The film leans into raw, cinematic camera work to showcase sharp fashion styling and moody portraiture. Produced by Partner Films London, the creative direction utilizes rapid jump cuts and grainy textures to establish a high-contrast aesthetic. The piece incorporates low-key lighting and analogue film techniques to build a distinct, desaturated visual narrative.
Style
Horizontal, Cinematic, Desaturated, Matte
Techniques
Analogue / film, Low-key / chiaroscuro, VHS / lo-fi
Industries
Color
Jet Black
Pure White
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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