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Dsquared2: FW25 campaign

Date

Oct 2025

Description

The FW25 campaign for Dsquared2 captures a high-contrast nocturnal mood through an atmospheric, gritty lens. Produced by Art Partner, the video sequence channels a raw energy that leans into a cinematic, lo-fi aesthetic. Moving between moody black-and-white portraits and close-up vignettes, the footage utilizes low-key lighting and grainy textures to establish a sense of intensity. Rapid cuts and stark chiaroscuro highlights define the project's visual identity within the luxury fashion space.

Style

Horizontal, Action, Cinematic, Moody, Grainy

Techniques

Low-key / chiaroscuro, VHS / lo-fi

Context

Advertising Campaign

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