Dsquared2: Dsquared2 F/W 2025 Campaign

Sep 2025

The Dsquared2 Fall/Winter 2025 campaign, lensed by photographers and directors Mert Alas and Marcus Piggott, captures the collection through a raw, high-contrast monochrome lens. Under the creative direction of Giovanni Bianco, the imagery leans into a gritty, nocturnal atmosphere, drawing on punk and rock aesthetic cues to frame the season’s tailoring, distressed denim, and layered textures. The series features styling by Haley Wollens, with hair by Karim Belghiran and makeup by Sam Visser, set against atmospheric, low-key backdrops including dimly lit nightclub interiors and industrial concrete settings. Using hard, direct flash lighting, the campaign emphasizes sharp silhouettes and metallic details, resulting in a cohesive editorial look that highlights the brand's rugged approach to luxury fashion. Set design by Danny Hyland rounds out the aesthetic, anchoring the cast—including Irina Shayk and Alex Consani—in a series of intimate, cinematic portraits.

Editorial, Monochrome, Gritty

Flash

Nightclub

Advertising Campaign