Dodge
Featured Dodge projects
This week's top Dodge projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Dodge · MUSCLE IN A BOTTLE
Dodge expands its brand presence into the lifestyle sector with the digital advertising campaign MUSCLE IN A BOTTLE. The project introduces the Dodge Charger fragrance through a series of dynamic, rapid-cut sequences that lean into humorous visual exaggerations and high-energy product framing. Developed by the team at Razorfish, the campaign integrates live-action footage with bold graphic typography. The creative direction channels a moody atmosphere to position the fictional product as a direct extension of the brand's automotive heritage.
Project Dodge · Brand Identity
Dodge launches a fresh brand identity, centering on a bold palette of primary yellow and turquoise blue. This project spans a range of commercial assets, from packaging design and print triptychs to high-detail product photography, all unified by a minimalist aesthetic and sharp typography. Graphic designer Megan Perkins leads the visual language, utilizing vector lines and slanted sans-serif lettering to create a sense of movement. Photographed by Jesse Hunniford, the imagery employs natural light and high-contrast composition to highlight the clean finish of the metallic beverage containers. The work channels a crisp, contemporary feel through color blocking and textured elements like crushed paper and wet ice.
Dodge · Cool Dads Lesson One Like Brand New
Dodge introduces the latest campaign for the Durango, centered on the 'Cool Dads' narrative. Developed by the teams at Publicis Dubai and Stellantis Middle East, the film features a comedic perspective on modern parenting, framed through the lens of a garage workshop setting. The production leans into a cinematic visual language, utilizing low-key lighting and gritty, moody tones to establish a distinct atmosphere. The work employs live-action techniques to emphasize the vehicle's features, set against a workshop backdrop featuring classic automotive signage.
Dodge · Cool Dads Lesson Two Your Car, Your Rules
Dodge launches the 'Cool Dads' campaign, a series of automotive commercials spotlighting the Dodge Durango. The film leans into a moody aesthetic, utilizing cinematic lighting and high-contrast color grading to create an intense atmosphere within an indoor parking garage setting. Developed by Publicis Dubai and Stellantis Middle East, the spot captures a direct-to-camera performance that bridges personal narrative with automotive power. The execution relies on clean live-action techniques to emphasize the vehicle's presence against a stark, industrial backdrop.
Dodge · Cool Dads Lesson Three A Quiet Space
Dodge highlights the interior versatility of the Durango SUV in this installment of the 'Cool Dads' campaign. Titled 'Lesson Three: A Quiet Space,' the automotive commercial focuses on a father interacting with a baby mobile within the rear cabin of the vehicle. The production, developed by Publicis Dubai and Stellantis Middle East, leans into cinematic lighting to define the garage environment. The edit utilizes steady framing and close-ups to contrast the rugged vehicle interior with the intimate, humorous tone of the parenting-focused narrative.
Dodge · Winnings Winning
Dodge launches its latest campaign, Winnings Winning, a high-octane automotive commercial that spotlights the brand's performance vehicle lineup. The project channels a high-energy aesthetic, utilizing rapid cuts and low angles to highlight the dynamics of muscle cars in motion. The spot captures a series of desert-based races, focusing on the kinetic energy of vehicles drifting and accelerating across the track. Through a blend of live-action technique and slow motion, the production emphasizes mechanical detail, from headlamp illumination to tire smoke, framing the vehicles within a cinematic landscape. Creative production was handled by the agency GSD&M, with post-production and sound design provided by TBD Post.
Dodge · Power Uncaged
Dodge captures the raw performance of its latest muscle car in the 'Power Uncaged' automotive film. The project leans into high-energy action, featuring a sequence of drifts and burnouts set against a dark urban backdrop. Cinematography uses moody, low-key lighting to highlight the vehicle's design, punctuated by the glow of headlamps and contrasting tire smoke. The production incorporates cinematic live-action techniques and slow motion to underscore the intensity of the performance, while interior shots focus on digital instrumentation and interface design.
Dodge · Performance Made Us
Dodge explores the intersection of its storied muscle heritage and its future as an electric vehicle manufacturer in 'Performance Made Us.' The commercial transitions between two distinct visual environments: a dark, smoky studio space lit by high-contrast red and blue light, and expansive, sun-drenched desert highways. With creative direction from Sheet Metal Arts, the film leans into a high-energy aesthetic, utilizing saturated color palettes and dynamic live-action technique to bridge the gap between concept car teases and traditional performance driving. The pacing is structured around a precise sound design composed by Mophonics.
Dodge · Chief Donut Maker
Dodge explores the brand's performance heritage in this commercial featuring professional wrestler Bill Goldberg. The campaign, titled 'Chief Donut Maker', captures a high-energy tone within a gritty industrial setting, leaning into the raw visual language of classic muscle car culture. Produced by True Gent, the project highlights the vehicles through a mix of dynamic editing and atmospheric lighting. The commercial channels a cinematic aesthetic, utilising smoke and haze to frame the automotive subjects in a warehouse environment.
Dodge · Ram TRX
Dodge highlights the Ram TRX in this commercial spot, tracking the vehicle on a high-speed winter journey. The narrative unfolds through a forest landscape under low-light conditions, centering on the contrast between the truck’s illumination and the winter environment. Utilizing drone footage to capture the navigation of snow-covered terrain, the cinematography leans into a moody aesthetic. Apache handled the post-production and VFX for this automotive campaign.
Dodge · Empty Streets
The Empty Streets campaign for Dodge captures a series of intimate vignettes set against a variety of suburban and metropolitan backdrops. The project features a sequence of everyday social interactions, moving from exterior community environments to private residential spaces. Developed by agency GSD&M with production services provided by Catch+Release, the piece utilizes live-action techniques to emphasize human connection. The aesthetic is defined by cinematic drone footage and a warm color grade, anchored by natural lighting throughout the various settings.
Dodge · No Matter
Dodge explores the aesthetic of its electric vehicle line in the cinematic commercial No Matter. Directed by production house Underhill, the film centers on the sleek design language of the automobile, highlighting sharp illuminated badges and glowing red taillights. The piece employs low-key lighting and moody color grading within an industrial warehouse setting, leaning into a cinematic visual style to emphasize the vehicle's form. This live-action production prioritizes atmospheric tension and technical detail to showcase the modern electric platform.
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