Dodge explores themes of ecological responsibility in its latest cinematic EV campaign, 'Save the Planet.' The spot moves from expansive orbital shots of Earth to intimate human interactions, juxtaposing urban cityscapes with natural environments.
Framestore leads the production, employing a live-action technique characterized by cool blue tones and golden hour lighting. The visual narrative is punctuated by atmospheric lens flares, bridging the gap between automotive innovation and the landscapes it inhabits.
The project features creative development from GSD&M, with sound design and original music provided by Howdy Sound and SHINDIG.
