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Dell: PowerStore Prime

Brand
Dell
Date

Oct 2026

Description

Dell introduces the PowerStore Prime enterprise storage system through a promotional video that highlights the hardware's data infrastructure capabilities. The creative direction centers on the rackmount unit, emphasizing the design details of the honeycomb bezel and brand hardware. Visuals rely on clean animation and motion graphics to articulate technical specifications within the B2B technology space. The presentation utilizes a polished, light-blue aesthetic, incorporating 3D render/CGI sequences and typography to detail the system's architecture. Audio and sound design were provided by Swell Sound.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Animation, Typography, 3D render / CGI, Motion Graphics

Industries
Enterprise & B2B Software
Color
Navy
Pure White
Background

Solid Colour

Context

Brand Film / Corporate Video

Associated creatives

Swell Sound
Swell SoundMusic / Sound
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