Chobani
Featured Chobani projects
This week's top Chobani projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Chobani · Everywhere
Chobani’s Everywhere campaign leans into a series of rapid-fire, humorous vignettes to showcase the brand's oat milk range. The spot presents an array of absurd scenarios, moving from a standard supermarket aisle to high-contrast settings including an art gallery, a neon-lit party, and a red carpet gala. Utilizing live-action technique, the film maintains a clean, high-energy pace throughout its transitions. The creative direction was led by The Martin Agency, with production handled by Caviar LA and The Roots Production Service.
Chobani · Antonee Robinson
Chobani presents Feed the Dream, a campaign film centered on the career of USMNT defender Antonee Robinson. The project tracks his professional trajectory, weaving together cinematic stadium footage, behind-the-scenes training camp captures, and archival childhood clips. The piece, which utilizes live-action technique and slow motion, was developed with creative direction from Uncommon New York. Production was handled by Magna, Person Films, and The Production Factory, with post-production by Company 3 New York and sound design by Machine. The edit highlights the athlete's dedication through a structured visual narrative.
Chobani · Christian Pulisic
Chobani features soccer athlete Christian Pulisic in this brand film, juxtaposing the high-energy environment of professional stadiums with quiet, personal reflections in rural and domestic settings. The production, developed with agency Uncommon New York, leans into documentary-style framing to capture the athlete's daily rhythm. Utilizing a cinematic approach, the project balances high-stakes footage with natural lighting to highlight textures across varied environments. The work relies on a blend of live-action technique and analogue film aesthetics to maintain a clean, grounded visual tone.
Chobani · Weston McKennie
This commercial campaign for Chobani features professional soccer player Weston McKennie, capturing a blend of his athletic career and personal lifestyle. Produced by Uncommon New York with production support from Magna, The Production Factory, and Person Films, the narrative moves from the intensity of a packed stadium to quiet, intimate moments in Turin, Italy. The piece utilizes drone footage to capture cinematic aerial landscapes, punctuated by live-action technique sequences that focus on the subject's interaction with a classic car. With additional post-production from Company 3 New York and sound design by Machine, the film leans into atmospheric lighting and a warm, textured aesthetic to anchor the brand within a lifestyle context.
Chobani · The Roots | Chobani Making of
This behind-the-scenes documentary provides an observational look at the commercial production process for Chobani. Filmed across various interior and exterior sets, the project captures the collaborative efforts between The Martin Agency, Caviar LA, and The Roots Production Service. The footage details the technical execution of the campaign, focusing on the assembly of professional film equipment, storyboard development, and the precise lighting adjustments required on set. This live-action piece offers a window into the production mechanics behind the final advertisement.
Chobani · Brand Film
Chobani’s brand film presents a comprehensive look at the company’s product ecosystem, spanning their range of Greek yogurts, oat milks, creamers, cold brew coffees, and probiotic drinks. The piece balances studio-based product highlights with exterior farm landscapes captured in Upstate New York, leaning into warm tones and clean visual styling to ground the narrative in natural ingredients. The execution relies on dynamic graphic overlays and high-energy food montages. Post-production work by STUCK IN MOTION integrates VFX and illustrative elements, shifting between cinematic aerial drone footage and detailed studio portraiture. The film highlights the company’s founder and CEO, Hamdi Ulukaya, while using 3D render and CGI techniques to emphasize the scale of the brand’s offerings.
Chobani · Dear Alice
Chobani’s "Dear Alice" campaign introduces an animated narrative set within pastoral landscapes and domestic environments. The film transitions from serene rural scenes, featuring solar-powered energy and rolling meadows, into the warmth of a kitchen setting. Produced by THE LINE, the project utilizes a vibrant hand-drawn animation style to evoke an earthy, organic aesthetic. The visuals are complemented by sound design provided by Walker, grounding the commercial in a quiet, rural atmosphere.
Chobani · Flip
Chobani leans into a whimsical, macabre aesthetic for this Flip commercial. Produced by Hornet, the spot transforms a traditional yogurt product showcase into a dark, atmospheric narrative set within a haunted house. Hornet also handled the post-production and VFX, utilizing detailed miniature craftsmanship to ground the project. The animation combines 3D render/CGI techniques with stylized physical sets to create a cinematic, raw sequence featuring various monster characters.
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