Chobani

Chobani · Everywhere

Chobani · Antonee Robinson

Chobani presents Feed the Dream, a campaign film centered on the career of USMNT defender Antonee Robinson. The project tracks his professional trajectory, weaving together cinematic stadium footage, behind-the-scenes training camp captures, and archival childhood clips. The piece, which utilizes live-action technique and slow motion, was developed with creative direction from Uncommon New York. Production was handled by Magna, Person Films, and The Production Factory, with post-production by Company 3 New York and sound design by Machine. The edit highlights the athlete's dedication through a structured visual narrative.

Chobani · Christian Pulisic

Chobani features soccer athlete Christian Pulisic in this brand film, juxtaposing the high-energy environment of professional stadiums with quiet, personal reflections in rural and domestic settings. The production, developed with agency Uncommon New York, leans into documentary-style framing to capture the athlete's daily rhythm. Utilizing a cinematic approach, the project balances high-stakes footage with natural lighting to highlight textures across varied environments. The work relies on a blend of live-action technique and analogue film aesthetics to maintain a clean, grounded visual tone.

Chobani · Weston McKennie

This commercial campaign for Chobani features professional soccer player Weston McKennie, capturing a blend of his athletic career and personal lifestyle. Produced by Uncommon New York with production support from Magna, The Production Factory, and Person Films, the narrative moves from the intensity of a packed stadium to quiet, intimate moments in Turin, Italy. The piece utilizes drone footage to capture cinematic aerial landscapes, punctuated by live-action technique sequences that focus on the subject's interaction with a classic car. With additional post-production from Company 3 New York and sound design by Machine, the film leans into atmospheric lighting and a warm, textured aesthetic to anchor the brand within a lifestyle context.

Chobani · The Roots | Chobani Making of

Chobani · Brand Film

Chobani · Dear Alice

Chobani · Flip