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Chobani Brand Film 2023

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Chobani’s brand film presents a comprehensive look at the company’s product ecosystem, spanning their range of Greek yogurts, oat milks, creamers, cold brew coffees, and probiotic drinks. The piece balances studio-based product highlights with exterior farm landscapes captured in Upstate New York, leaning into warm tones and clean visual styling to ground the narrative in natural ingredients. The execution relies on dynamic graphic overlays and high-energy food montages. Post-production work by STUCK IN MOTION integrates VFX and illustrative elements, shifting between cinematic aerial drone footage and detailed studio portraiture. The film highlights the company’s founder and CEO, Hamdi Ulukaya, while using 3D render and CGI techniques to emphasize the scale of the brand’s offerings.

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