Chobani

Weston McKennie

Brand

Date

May 2026

Description

Chobani features professional soccer player Weston McKennie in this cinematic commercial campaign. The film captures a range of environments, from sweeping aerial shots over Italy to intimate moments in a garage and the high-energy atmosphere of a stadium. The narrative focuses on the intersection of his athletic career and personal lifestyle. Produced by Magna, The Production Factory, and Person Films with creative direction from Uncommon New York, the project utilizes a warm, atmospheric lighting palette. Technical elements include drone footage and live-action sequences, supported by sound design from Machine and post-production by Company 3 New York.

Style

Horizontal, Cinematic, Warm

Techniques

Drone footage

Industries

Beverages

Color

Jet Black

Navy

Background

House

Context