Chobani’s "Dear Alice" campaign introduces an animated narrative set within pastoral landscapes and domestic environments. The film transitions from serene rural scenes, featuring solar-powered energy and rolling meadows, into the warmth of a kitchen setting.
Produced by THE LINE, the project utilizes a vibrant hand-drawn animation style to evoke an earthy, organic aesthetic. The visuals are complemented by sound design provided by Walker, grounding the commercial in a quiet, rural atmosphere.
