Chobani: Christian Pulisic
Brand
Date
May 2026
Description
Chobani features soccer athlete Christian Pulisic in this brand film, juxtaposing the high-energy environment of professional stadiums with quiet, personal reflections in rural and domestic settings. The production, developed with agency Uncommon New York, leans into documentary-style framing to capture the athlete's daily rhythm. Utilizing a cinematic approach, the project balances high-stakes footage with natural lighting to highlight textures across varied environments. The work relies on a blend of live-action technique and analogue film aesthetics to maintain a clean, grounded visual tone.
Style
Documentary, Horizontal, Cinematic, Clean
Techniques
Analogue / film
Industries
Color
Jet Black
Pure White
Navy
Context
Brand Film / Corporate Video
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