Chobani
Christian Pulisic
Brand
ProjectChristian Pulisic
Date
May 2026
Description
Chobani explores the personal and professional life of professional soccer player Christian Pulisic in this brand feature. The film captures the athlete across varied environments, transitioning from the high-energy atmosphere of stadium crowds to quiet, reflective moments in rural ranch settings. Produced with creative direction from Uncommon New York, the project leans into a documentary-style aesthetic. The cinematography utilizes cinematic framing and natural lighting to emphasize the textures of the surroundings, blending a grounded, analogue-inspired tone with live-action technique to provide an intimate profile of the subject.
Style
Documentary, Horizontal, Cinematic, Clean
Techniques
Analogue / film
Industries
Beverages
Color
Jet Black
Pure White
Navy
Context
Brand Film / Corporate Video
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