Chobani
Antonee Robinson
Brand
ProjectAntonee Robinson
Date
May 2026
Description
Chobani’s "Feed the Dream" campaign spotlights the career journey of USMNT defender Antonee Robinson. The project leans into a cinematic aesthetic, bridging the gap between professional milestones and personal history through archival childhood clips and high-stakes match-day action. Creative direction by Uncommon New York sets the visual rhythm, supported by production work from Magna, Person Films, and The Production Factory. The film utilizes a combination of live-action technique, slow motion, and captured stadium footage, rounded out by sound design from Machine and post-production by Company 3 New York.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Football (American)
Color
Royal Blue
Crimson
Pure White
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
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