Chobani: Antonee Robinson
Brand
Date
May 2026
Description
Chobani presents Feed the Dream, a campaign film centered on the career of USMNT defender Antonee Robinson. The project tracks his professional trajectory, weaving together cinematic stadium footage, behind-the-scenes training camp captures, and archival childhood clips. The piece, which utilizes live-action technique and slow motion, was developed with creative direction from Uncommon New York. Production was handled by Magna, Person Films, and The Production Factory, with post-production by Company 3 New York and sound design by Machine. The edit highlights the athlete's dedication through a structured visual narrative.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Royal Blue
Crimson
Pure White
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
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