Chicken Licken
Chicken Licken's humorous commercial campaigns and retro-infused fast food storytelling
Featured Chicken Licken projects
This week's top Chicken Licken projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Chicken Licken · Kitchen Groove
Chicken Licken’s Kitchen Groove campaign leans into a distinct 1970s aesthetic, bringing a rhythmic, high-energy tone to the fast food category. Set within a meticulously detailed period kitchen, the commercial video features two leads engaged in a sequence of dance movements that emphasize the immersive, retro production design. Creative direction by Joe Public complements the live-action technique, utilizing warm lighting to define the space. The project features production by Romance Films, post-production and visual effects by Deliverance, and sound design by Studi Joe.
Chicken Licken · Jacuzzi Treat
Chicken Licken’s Jacuzzi Treat campaign leans into a humorous, unconventional narrative, placing a subject in an intimate bubble bath setting to enjoy a signature menu item. The live-action commercial uses warm lighting to ground the scenario, with the edit cutting between the primary bath setting and detail-oriented shots of props including a digital watch and handheld blower. Developed in collaboration with agency Joe Public and production house Romance Films, the spot prioritizes a distinct stylistic approach that combines warm tones with a direct, comedic focus.
Chicken Licken · Lounge Staycation
Chicken Licken’s 'Lounge Staycation' commercial leans into a retro-inspired aesthetic to deliver its latest fast food campaign. Centered on a relaxed, humorous domestic scene, the film utilizes a warm color palette and a distinct 1970s visual style to ground its narrative in a comfortable, albeit sweltering, living room setting. The project was developed by the creative team at Joe Public, with production handled by Romance Films. Post-production and VFX were managed by Deliverance, while the sound and music composition were provided by Studi Joe. The spot employs a live-action technique to capture the lighthearted, tongue-in-cheek nature of the brand's creative output.
Chicken Licken · 15 Bucks
The 15 Bucks campaign for Chicken Licken brings a comedic perspective to the fast food landscape, set entirely within a busy corporate office. The spot features a series of employees displaying a range of absurd, low-cost purchases, grounding the humor in a relatable workplace environment. Produced by Velocity Films, the commercial utilizes live-action techniques and natural office lighting to maintain a minimalist aesthetic. Creative execution was led by agency NET#WORK BBDO, with sound design from Freq'ncy and post-production work by Deliverance Post.
Chicken Licken · Boneless Bites of Soul
Chicken Licken’s commercial campaign, 'Boneless Bites of Soul,' adopts an atmospheric, narrative-driven tone to promote its latest food offering. The spot centers on a series of suspenseful, nocturnal vignettes that lean into a cinematic visual language. Developed in collaboration with Joe Public, the film utilizes moody lighting and a warm, low-key colour grade to capture tension in urban environments. The sequence features a security guard in an illuminated booth, idling vintage vehicles, and characters in residential settings. The production, managed by Romance Films, maintains a cohesive aesthetic through deliberate pacing and live-action techniques.
Chicken Licken · Claw
Chicken Licken’s Claw campaign captures a nocturnal urban narrative, following a character as he interacts with an arcade claw machine. The film utilizes a live-action technique to ground the character’s movements within a cinematic environment, focusing on the textures of his denim attire and the high-contrast atmosphere of the city streets. Directed by Visie Admin, the project channels a moody aesthetic through deliberate lighting and tight framing on the subject’s interactions. Production duties were led by Romance Films with creative development from Joe Public, while the visual identity and sound design were handled by Chocolate Tribe, Deliverance, Pressure Cooker Studios, and Sterling Sound.
Chicken Licken · Undefeated Since Forever
Chicken Licken’s 'Undefeated Since Forever' is a commercial production that leans into a cinematic, moody aesthetic to frame a high-contrast narrative. The spot centers on a football coach figure, moving between the stark, night-lit environment of a stadium and a detailed office setting. Produced by Romance Films, the project utilizes live-action techniques to capture a precise, atmospheric visual style. The lighting design emphasizes high-contrast night illumination, bridging the gap between the character's field-side presence and his professional interior space.
Chicken Licken · Waste Paper Basket
Chicken Licken’s Waste Paper Basket campaign leans into a deliberate, suspenseful narrative set within a meticulously detailed, retro-styled office environment. The film centers on a man working alone, focusing on his intense, rhythmic interaction with a single piece of paper at his desk. Produced by Romance Films with creative development from agency Joe Public, the spot utilizes live-action techniques and cinematic lighting to cultivate a distinctively moody atmosphere. The visual aesthetic is defined by its vintage office decor, warm highlights, and deep shadows, maintaining a focused pace throughout.
Chicken Licken · Sbu 2.0
Chicken Licken’s Sbu 2.0 campaign presents a narrative focused on a character refinement in a workshop setting. Produced by Romance Films, the spot leans into a gritty, cinematic sci-fi aesthetic, utilising a low-key lighting approach and chiaroscuro techniques to define the environment. The film features a central character interacting with a companion cyborg, set against a backdrop of electronic tools and diagnostic equipment. This live-action piece emphasises a moody atmosphere through the use of warm lamp accents within the dimly lit garage.
Chicken Licken · Rock My Soul
Chicken Licken’s 'Rock My Soul' is a cinematic commercial spot produced by Romance Films. The narrative spans a series of distinct, vignettes that capture intimate domestic and institutional moments, from quiet family interactions in a kitchen to a classroom performance. The project leans into a documentary-style approach, utilizing live-action techniques to build an emotionally resonant atmosphere. Through its controlled, desaturated color grading and deliberate lighting, the campaign maintains a consistent, nostalgic tone across its diverse set of locations.
Chicken Licken · Feel The Fire
Chicken Licken’s 'Feel The Fire' commercial centers on a series of dramatic vignettes performed within the confines of a traditional theatre. Produced by Romance Films, the spot utilizes live-action technique to capture performers in period costumes navigating backstages and brightly illuminated stages. The narrative emphasizes atmospheric lighting and a cinematic aesthetic, framing the fast food campaign through a lens of stage-bound performance. The production leans into shadowy auditorium settings to build its visual tone.
Chicken Licken · Piki Piki Mabelane
Chicken Licken’s Piki Piki Mabelane campaign presents a series of cinematic vignettes that traverse varied environments, from sun-drenched street scenes to domestic interiors. The advertisement leans into a nostalgic aesthetic, utilising warm color grading to establish a consistent narrative flow across its various settings. The project was developed by agency Joe Public Cape Town, with production handled by Giant Films and post-production and visual effects provided by Strangelove. The live-action technique emphasises the character-driven vignettes, capturing a range of social interactions within the film.
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