Chicken Licken: #SoulFood2TheWorld
Brand
Date
Nov 2025
Description
Chicken Licken’s #SoulFood2TheWorld campaign, developed by agency Joe Public, presents a narrative-driven look at community connections. The film moves through a series of vignettes that highlight various local characters within a small-town setting, from a street-level walker in a red puffer vest to musicians and first responders. The project employs a cinematic aesthetic, utilizing a desaturated color palette punctuated by warm accents. Through a combination of drone footage and grounded live-action techniques, the work maintains a consistent atmosphere across its sequences.
Style
Horizontal, Cinematic, Grainy
Techniques
Drone footage
Industries
Color
Hot Pink
Sky Blue
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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