Chicken Licken’s #SoulFood2TheWorld campaign, developed by agency Joe Public, presents a narrative-driven look at community connections. The film moves through a series of vignettes that highlight various local characters within a small-town setting, from a street-level walker in a red puffer vest to musicians and first responders.
The project employs a cinematic aesthetic, utilizing a desaturated color palette punctuated by warm accents. Through a combination of drone footage and grounded live-action techniques, the work maintains a consistent atmosphere across its sequences.
