Chicken Licken’s Kitchen Groove campaign leans into a distinct 1970s aesthetic, bringing a rhythmic, high-energy tone to the fast food category. Set within a meticulously detailed period kitchen, the commercial video features two leads engaged in a sequence of dance movements that emphasize the immersive, retro production design.
Creative direction by Joe Public complements the live-action technique, utilizing warm lighting to define the space. The project features production by Romance Films, post-production and visual effects by Deliverance, and sound design by Studi Joe.
