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Chicken Licken: Soul Sisters Campaign

Date

Oct 2025

Description

The Chicken Licken 'Soul Sisters' campaign presents a sharp narrative pivot within a corporate boardroom setting. The commercial leans into a high-contrast visual aesthetic, utilizing live-action technique to juxtapose a formal business presentation with the sudden appearance of musical performers. Produced by Romance Films with agency and creative direction from Joe Public, the work makes use of cinematic framing to heighten the tension between the professional environment and the spontaneous performance. The production highlights the interplay of light through vertical blinds against a clean, reflective interior set.

Style

Horizontal, Cinematic, Clean

Color
Charcoal
Beige
Pure White
Background

Office

Context

TVC / TV Commercial

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