Chicken Licken: Soul Sisters - Supermarket
Brand
Date
Oct 2025
Description
Chicken Licken’s 'Soul Sisters' campaign brings a rhythmic, narrative-driven energy to the fast food space. Set within the bustling environment of a local supermarket, the film centres on an interaction between a cashier and a customer, expanding the brand’s visual storytelling into a retail setting. Produced by Romance Films and developed by agency Joe Public, the spot employs naturalistic live-action technique to ground the character-led performance. The work relies on bright, high-key fluorescent lighting to define the commercial aesthetic, maintaining a sense of scale across the checkout aisles and surrounding shop floor.
Style
Horizontal, Commercial
Industries
Color
Forest Green
Pure White
Denim
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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