Chicken Licken’s Quiz Show commercial places the brand within a domestic setting, capturing a quiet moment of interaction between a viewer and a vibrant game show broadcast. The production uses cinematic framing to shift between the low-light atmosphere of a lived-in living room and the high-energy, colorful aesthetic of the television content.
The project features live-action technique throughout, leaning into warm color palettes to anchor the viewer in the scene. Developed in collaboration with Joe Public and produced by Romance Films, the work highlights the contrast between intimate, moody interiors and the fast-paced visuals of the featured television program.