Cheetos launches its Shape Hunt campaign, a commercial video spot that brings a lighthearted focus to the brand’s iconic snack variations. The project features a pair of men in a domestic living room setting, playfully comparing individual snack shapes against Rorschach-style inkblot cards to prompt imaginative interpretations.
The film utilizes a natural light aesthetic to ground the humorous premise in a relaxed, everyday environment. Developed by the internal agency and production team at D3 (PepsiCo Foods), the commercial employs live-action techniques to emphasize the spontaneous, tactile nature of the product.
