Chanel

May 2026

The Chanel Métiers d’Art 2026 ad campaign masterfully bridges the gap between high-fashion couture and the gritty, lived-in reality of an urban landscape. Under the creative direction of Matthieu Blazy, the campaign adopts a cinematic, lifestyle-focused narrative that feels both aspirational and deeply rooted in the pulse of the city. Photographed by Craig McDean, the series utilizes natural light to emphasize the rich, tactile materiality of the collection—from vibrant sequined dresses and bold animal-print tweed suits to intricate fringed skirts. The models, including Anok Yai and Julia Nobis, are captured across a series of iconic metropolitan backdrops, ranging from vintage-style diners to the stark, metallic confines of a public subway carriage. By juxtaposing luxury leather handbags and signature slingback heels against utilitarian subway poles and wet city pavement, the work leans into an editorial minimalism that feels sophisticated yet spontaneous. With additional contributions from videographer Rahim Fortune and casting directors Anita Bitton and Lorenzo Rotondo, the imagery feels like a series of candid, live-action stills. Each frame oscillates between the glamour of the atelier and the everyday rhythm of urban life, creating a compelling, textured world that celebrates the craftsmanship inherent in the Métiers d’Art tradition while remaining decisively contemporary and anchored in a cinematic, street-style aesthetic.

Editorial, Lifestyle, Commercial, Commercial

Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion