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·Métiers d’Art 2026 Ad Campaign

Model barefoot atop a yellow taxi wearing a voluminous plaid maxi dress and holding a black quilted handbag on a city street.

Model on a city rooftop holding a black Chanel shoulder bag while wearing an orange and black striped textured dress and black slingback heels.

Model with short curly hair in an ornate graphic coat and skirt holding a black tote while stepping out of a subway car.

Julia Nobis seated in a diner booth wearing a red plaid tweed coat and two-tone slingback heels beside a black quilted handbag.

Two fashion models walking past a subway train wearing embroidered denim, white shirts, and carrying leather Chanel bags.

Model seated inside a subway car wearing a black tweed jacket, black sunglasses, and holding a red apple-shaped chain clutch.

Fashion model holding a large bunch of red balloons on a city sidewalk in front of a neon diner sign for Chanel Métiers d'Art 2026.

Model in red sequin dress and black feather coat leaning against a diner counter for Chanel

Model Bhavitha Mandava wearing a beige quarter-zip sweater and holding a Chanel chain handbag inside a subway car.

Smiling woman in a printed jacket and white fringe skirt holds a quilted handbag as newspaper pages fly through an arched colonnade.

Anok Yai and Julia Nobis holding hands on a waterfront deck overlooking a city skyline in Chanel Métiers d'Art campaign.

Two fashion models in high-neck tops and voluminous printed skirts posing on an urban sidewalk corner in front of a brick building.

Two fashion models posing in patterned coats with Chanel leather handbags against a misty waterfront city skyline.

Model in quilted beige coat carrying a burgundy handbag in front of a blue tiled diner kitchen door

Model in a yellow and orange patterned tweed skirt suit adjusting her heel by a railing with a city skyline in the background.

Model standing on a city sidewalk holding a vintage comic book next to a newsstand and a stack of newspapers.

Model wearing a leopard print tweed suit and holding a pretzel while carrying a two-tone Chanel handbag in a stone courtyard.

Model Anok Yai in a strapless patterned gown poses holding a subway pole next to a seated woman in a Chanel ad campaign.

Two female models posing back to back against a dark wall with a large painting, wearing patterned jackets and holding a white handbag.

Chanel Métiers d’Art 2026 Ad Campaign 2026

About

The Chanel Métiers d’Art 2026 ad campaign masterfully bridges the gap between high-fashion couture and the gritty, lived-in reality of an urban landscape. Under the creative direction of Matthieu Blazy, the campaign adopts a cinematic, lifestyle-focused narrative that feels both aspirational and deeply rooted in the pulse of the city. Photographed by Craig McDean, the series utilizes natural light to emphasize the rich, tactile materiality of the collection—from vibrant sequined dresses and bold animal-print tweed suits to intricate fringed skirts. The models, including Anok Yai and Julia Nobis, are captured across a series of iconic metropolitan backdrops, ranging from vintage-style diners to the stark, metallic confines of a public subway carriage. By juxtaposing luxury leather handbags and signature slingback heels against utilitarian subway poles and wet city pavement, the work leans into an editorial minimalism that feels sophisticated yet spontaneous. With additional contributions from videographer Rahim Fortune and casting directors Anita Bitton and Lorenzo Rotondo, the imagery feels like a series of candid, live-action stills. Each frame oscillates between the glamour of the atelier and the everyday rhythm of urban life, creating a compelling, textured world that celebrates the craftsmanship inherent in the Métiers d’Art tradition while remaining decisively contemporary and anchored in a cinematic, street-style aesthetic.