The Chanel Coco Neige 2026 campaign captures the intersection of high-altitude luxury and winter sport, set against expansive, snow-covered landscapes and alpine forests. Photographed by Julien Martinez Leclerc with design by Matthieu Blazy, the project leans into a minimalist editorial aesthetic that emphasizes the tactile qualities of knitwear, quilted leather, and novelty accessories.
The campaign utilizes clean natural light to highlight the vibrant color palette of red, blue, and cream against a crisp, monochromatic environment. The imagery spans from detailed product shots of penguin-themed jewellery and quilted handbags to wide-angle documentary-style frames, creating a cohesive visual narrative centered on modern winter apparel.
