Chanel 25 is a cinematic video campaign directed by Michel Gondry, set against the backdrop of a Parisian street. The narrative centers on a sequence unfolding outside a bookstore, featuring actor Margot Robbie and artist Kylie Minogue.
Robbie navigates the stone stairs and street-level environment, while Minogue is positioned above in an apartment window. Utilizing live-action techniques and natural light grading, the project maintains a warm, energetic atmosphere through dynamic camera movement.