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Chanel

Summer Tour
Brand
Date

Jun 2026

Description

The Chanel Summer Tour campaign captures a journey through changing landscapes, transitioning from dense urban grids to the quiet expanse of the coastline. Directed and curated by Visie Admin, the project documents a vintage Volkswagen camper van as it moves between these environments, highlighting the motion of the transit through varied cinematography. The visual narrative combines drone footage with street-level tracking shots and intimate interior framing to emphasize the experience of the travel itself. Developed in collaboration with agency Early Spring, the live-action technique relies on a warm, nostalgic aesthetic to ground the series. The campaign leans into the interplay between city architecture and natural coastal settings, focusing on the interactions of the cast within the mobile environment.

Style

Horizontal, Commercial, Warm, Nostalgic

Techniques

Drone footage

Industries

Luxury Fashion Houses

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

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