The Chanel Summer Tour campaign captures a journey through changing landscapes, transitioning from dense urban grids to the quiet expanse of the coastline. Directed and curated by Visie Admin, the project documents a vintage Volkswagen camper van as it moves between these environments, highlighting the motion of the transit through varied cinematography. The visual narrative combines drone footage with street-level tracking shots and intimate interior framing to emphasize the experience of the travel itself.
Developed in collaboration with agency Early Spring, the live-action technique relies on a warm, nostalgic aesthetic to ground the series. The campaign leans into the interplay between city architecture and natural coastal settings, focusing on the interactions of the cast within the mobile environment.
