Carlsberg
Featured Carlsberg projects
This week's top Carlsberg projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Carlsberg · Garage Reset
This commercial for Carlsberg, titled Garage Reset, moves from an understated wood-paneled elevator to a high-energy, neon-lit hall. Produced by AGGRESSIVE, the film transitions from a standard passenger setting into dynamic, movement-heavy sequences defined by vibrant purple and blue ambient lighting. The spot utilizes live-action technique layered with VFX to shift between the controlled atmosphere of the elevator and the fluid, energetic dance choreography of the main hall. The production emphasizes a visual pivot between warm interior tones and saturated neon aesthetics.
Project Carlsberg · Probably The Best Beer in The World
Carlsberg’s campaign, Probably The Best Beer in The World, leans into candid, social moments to capture the brand's presence in convivial environments. Shot by photographer Josh Kelly with creative direction from Rob Garwood, the series centers on groups of friends in relaxed domestic settings. The imagery utilizes natural light to emphasize a warm, clean aesthetic. Producer Jacinta Crane oversaw the production, which features detailed fashion styling by Bea Berry and make-up by Casey Hill. The campaign highlights both candid lifestyle interactions and product-focused shots.
Carlsberg, Liverpool · Miracle of 2005
Carlsberg and Liverpool celebrate the 2005 championship with the commercial short, 'Miracle of 2005.' The production leans into high-contrast aesthetics, utilizing moody lighting to bridge the gap between intimate domestic settings and the grand scale of industrial sports environments. Developed in collaboration with creative agencies Worth Your While and Everland, the piece relies on a clean, live-action technique to weave red and green brand motifs through a series of kinetic, action-oriented cuts. Production services were provided by new—land, with post-production efforts from AOA and Tint, and sound design by Chemistry Sound.
Carlsberg · The Fare Game
Carlsberg's latest promotional campaign, The Fare Game, explores the intersection of global football culture and the daily lives of taxi drivers. Developed by creative agency Fold7, the film leans into a documentary-style aesthetic to capture authentic interactions between drivers and fans. Featuring candid interview segments and dynamic driving shots, the piece utilizes live-action techniques and natural lighting to ground the narrative in an urban setting. Production was led by Stink Films, with media support provided by iProspect and PR services from Hope&Glory PR and RCKT Germany.
Carlsberg · YNWA A-roll
Carlsberg highlights community sports culture in the YNWA A-roll campaign, focusing on the St Helens Walking Football Club. The footage captures the camaraderie of the club, featuring interviews with chairman Peter Fitzpatrick and brand spokesperson Jessica Stacey on an artificial turf pitch. Utilizing a live-action, documentary-style approach, the film centers on the daily rituals of the team, from preparing gear to playing matches. The clean aesthetic emphasises the club members in their red and white jerseys, framed against a cloudy outdoor setting.
Carlsberg · YNWA B-roll
This b-roll footage for Carlsberg captures candid interview-style moments set against the backdrop of a football training pitch. The visuals focus on a subject in team-branded apparel, utilising natural light to maintain a clean aesthetic across the live-action capture. Produced for the YNWA project, the footage employs a documentary style to record movement and dialogue in an outdoor environment. Hope&Glory PR is credited for the project.
Carlsberg · Garage
Carlsberg introduces the Garage flavor variant in this high-energy commercial, emphasizing the melon and lime profile through a synthesis of live-action footage and motion graphics. The campaign leans into a club-inspired aesthetic, pairing rapid editing with a saturated color palette that centers on the product. The production features rhythmic sequences of talent in dimly lit settings, juxtaposed with kaleidoscopic CGI fruit animations. TELEVISOR Studio handled the animation and VFX, while Dynamo Films managed production and VMLY&R provided creative direction for the campaign.
Carlsberg · Making Of
This making of piece offers a technical look into the visual effects and animation pipeline for the Carlsberg Garage campaign. Developed by VMLY&R, the production integrates live-action footage within an industrial setting, centering on a glowing beverage bottle accompanied by dynamic motion graphics. The project utilizes a high-energy aesthetic, leaning into neon lighting and floating elements to craft its atmosphere. Production duties were handled by Dynamo Films, with animation and VFX sequences executed by TELEVISOR Studio.
Carlsberg · Creating Harnaś
Carlsberg presents Creating Harnaś, a commercial film capturing high-action sequences of horse-drawn carts navigating rugged mountain terrain. The project leans into a cinematic visual language, utilizing fast-paced camera movements and natural daylight to emphasize the scale of the journey across suspension bridges and rocky valleys. Produced by Dynamo Films, the spot incorporates post-production and VFX to heighten the adventurous atmosphere. Agency Brainbox oversaw the creative direction, while the project features music and sound design by Juice.
Carlsberg · Harnaś Chase
Carlsberg’s Harnaś Chase is a high-action commercial spot set against a rugged mountain landscape. The narrative unfolds through an intense pursuit, featuring figures in period military-style uniforms navigating horse-drawn wagons across a suspension bridge spanning a river gorge. Produced by Brainbox and Dynamo Films, the spot leans into a cinematic aesthetic. The production utilizes live-action techniques, stunt choreography, and VFX to establish the scale of the pursuit, supported by sound design from Juice.
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