Carlsberg presents Creating Harnaś, a commercial film capturing high-action sequences of horse-drawn carts navigating rugged mountain terrain. The project leans into a cinematic visual language, utilizing fast-paced camera movements and natural daylight to emphasize the scale of the journey across suspension bridges and rocky valleys.
Produced by Dynamo Films, the spot incorporates post-production and VFX to heighten the adventurous atmosphere. Agency Brainbox oversaw the creative direction, while the project features music and sound design by Juice.