Carlsberg's latest promotional campaign, The Fare Game, explores the intersection of global football culture and the daily lives of taxi drivers. Developed by creative agency Fold7, the film leans into a documentary-style aesthetic to capture authentic interactions between drivers and fans.
Featuring candid interview segments and dynamic driving shots, the piece utilizes live-action techniques and natural lighting to ground the narrative in an urban setting. Production was led by Stink Films, with media support provided by iProspect and PR services from Hope&Glory PR and RCKT Germany.
