Carlsberg highlights community sports culture in the YNWA A-roll campaign, focusing on the St Helens Walking Football Club. The footage captures the camaraderie of the club, featuring interviews with chairman Peter Fitzpatrick and brand spokesperson Jessica Stacey on an artificial turf pitch.
Utilizing a live-action, documentary-style approach, the film centers on the daily rituals of the team, from preparing gear to playing matches. The clean aesthetic emphasises the club members in their red and white jerseys, framed against a cloudy outdoor setting.
