Carlsberg
Probably The Best Beer in The World
Jan 2024
This campaign for Carlsberg features a series of lifestyle images centered on social gatherings and leisure. The work captures candid moments of friends interacting in domestic settings, with a focus on shared activities such as card games and casual dining. Photographer Josh Kelly and creative director Rob Garwood ground the campaign in a warm, natural light aesthetic. The commercial photography highlights product placement through close-ups of chilled green bottles, accented by clean compositions and crisp, ambient interior lighting. Production support was provided by Jacinta Crane, with fashion styling by Bea Berry and make-up artistry by Casey Hill.
Horizontal, Commercial, Warm
Natural light
Alcoholic Beverages
Advertising Campaign
