Carlsberg: Probably The Best Beer in The World
Brand
Date
Jan 2024
Description
Carlsberg’s campaign, Probably The Best Beer in The World, leans into candid, social moments to capture the brand's presence in convivial environments. Shot by photographer Josh Kelly with creative direction from Rob Garwood, the series centers on groups of friends in relaxed domestic settings. The imagery utilizes natural light to emphasize a warm, clean aesthetic. Producer Jacinta Crane oversaw the production, which features detailed fashion styling by Bea Berry and make-up by Casey Hill. The campaign highlights both candid lifestyle interactions and product-focused shots.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Pure White
Forest Green
Context
Advertising Campaign
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