Canada Goose
Canada Goose's high-fashion outdoor campaigns, luxury outerwear editorials and collaborations
Featured Canada Goose projects
This week's top Canada Goose projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Canada Goose · Snow Goose x Canada Goose S/S 2026
Canada Goose leans into a sophisticated fusion of utility and high-fashion aesthetics for its Spring/Summer 2026 collection, Snow Goose. This editorial campaign effectively recalibrates the brand’s rugged identity by centering on technical performance fabrics and bold, saturated color-blocking. Under the sharp creative direction of Lina Kutsovskaya, the imagery captures a distinctively modern energy that elevates athletic apparel into the realm of luxury portraiture. Photographer Tim El Kaïm utilizes studio strobe lighting to craft high-contrast, chiaroscuro visuals that amplify the rich textures of the knitwear and performance gear. The editorial direction is complemented by stylist Ai Kamoshita, whose curation of futuristic wrap-around sunglasses and branded utility straps emphasizes the collection’s technical narrative. Featuring models Aluel Keror and Nyawurh Chuol, the portraits feel intimate yet cinematic, with the dark, seamless studio backdrop forcing an uncompromising focus on the intricate detailing of the apparel. By balancing deep orange and blue palettes against the pitch-black environment, the campaign reads as an intentional departure from traditional outdoor marketing, positioning the collection squarely within contemporary streetwear discourse. With hair styling by Ramona Eschbach and makeup by Christine Corbel, the production maintains a clean, minimalist polish that allows the complex layering of the chunky-knit sweaters and athletic shorts to take center stage, defining a new visual language for the seasonal transition.
Project Canada Goose · Spring/Summer 2026
Canada Goose pivots toward a modern, modular aesthetic for its Spring/Summer 2026 collection, signaling a departure from traditional utility into the realm of high-performance fashion. Under the sharp vision of creative director Lina Kutsovskaya, the campaign trades rugged landscapes for a stark, editorial minimalism that places total focus on the tactile innovation of the garments. Renowned photographer Ari Marcopoulos captures these portraits with a surgical precision, utilizing both crisp natural light and controlled studio strobe to highlight the sophisticated interplay of technical fabrics, fleece textures, and layered silhouettes. Stylist Ai Kamoshita masterfully orchestrates the collection, balancing the brand’s technical heritage with a contemporary, off-duty edge that feels both accessible and aspirational. The imagery leans into a clean, commercial visual language, eschewing distracting backgrounds to allow the intricate design details—from the quilted nylon vests to the vibrant, high-contrast windbreakers—to take center stage. By focusing on the human form through a series of intimate, face-forward portraits, the project successfully elevates sportswear into a narrative of personal style and technical layering. With casting by Julia Lange and polished grooming by Dylan Chavles and Allie Smith, the campaign effectively translates the brand's legendary endurance ethos into a seasonal, street-ready lexicon that feels perfectly timed for the shifting demands of modern luxury consumers.
Canada Goose · Bare Existence
Canada Goose presents Bare Existence, a cinematic campaign exploring the intersection of human exploration and the arctic environment. Through a series of sweeping sequences, the project highlights the rugged landscape, moving from expansive drone footage of the coastline to intimate observations of wildlife in its natural habitat. Produced by Stept Studios, the campaign utilizes a cool, desaturated palette to emphasize the isolation of the northern wilderness. The visual approach leans into a live-action technique, focusing on the textures of the terrain and the technical gear used to navigate the elements.
Project Canada Goose · Snow Goose x Canada Goose A/W 2025
Canada Goose presents the A/W 2025 collection for its Snow Goose line, a collaboration featuring design by Haider Ackermann. Captured by photographer Tim El Kaïm, the editorial campaign highlights technical performance outerwear through a stark, high-key studio lens. Creative direction by Lina Kutsovskaya and styling by Jay Massacret define the collection's aesthetic, which includes padded collars and sculptural headwear. Models Connor Newall, Stevie Sims, Tasha Tilberg, and Xiao Wen Ju showcase the garments against clean, white seamless backgrounds, with hair by Ramona Eschbach and makeup by Christine Corbel completing the production.
Canada Goose · Where Warm Can Take You
Canada Goose presents 'Where Warm Can Take You,' a campaign film set against the expansive, rugged landscapes of Newfoundland, Canada. The project captures the technical performance of quilted outerwear as individuals traverse coastal environments, dense forested paths, and riverfront trails. Utilizing cinematic drone footage and natural light, the film highlights the interaction between functional apparel and the elements. The soundscape, composed by Pull, underscores the isolation of the outdoor setting, leaning into a raw, atmospheric aesthetic.
Canada Goose · Canada Goose x KidSuper x NBA
Canada Goose, KidSuper, and the NBA converge in this high-energy campaign, showcasing a collaborative outerwear collection designed for rugged environments. The project follows a collective of explorers navigating rocky outcrops and forest trails, highlighting tactical gear and patterned winter jackets through cinematic live-action sequences. The edit balances sweeping drone footage of expansive natural landscapes with intimate close-ups of technical textiles and branded hardware. With production by Common Good, the work relies on dynamic, action-oriented pacing to frame the apparel within a context of outdoor discovery.
Canada Goose · Heritage & Craftsmanship Edited By Genevieve Latour
Canada Goose explores its technical lineage in this brand film, detailing the manufacturing processes behind its signature winter outerwear. The narrative shifts between expansive Arctic landscapes and the focused environment of the workshop, providing a look at the precise cutting and assembly of heavy-duty garments. The piece captures the functional durability of the apparel, featuring sequences within a testing chamber that simulate environmental exposure. With production by Academy and Underscore, the film utilizes cinematic drone footage and clean, live-action techniques to emphasize the brand's heritage and rigorous craft standards.
Project Canada Goose · Evan Mock for Canada Goose
Canada Goose features actor Evan Mock in this outdoor fashion campaign, highlighting the brand’s alignment with rugged, organic environments. Shot by photographer Selwyn Tungol, the series places Mock in a series of natural settings, from rocky terrains to overgrown landscapes, creating a distinct visual dialogue between athletic streetwear and earthy backdrops. Throughout the editorial work, the styling focuses on tonal green sets paired with natural light, emphasizing the textures of the apparel. The project maintains a composed aesthetic, utilizing soft, diffused daylight to anchor the commercial imagery within its outdoor context.
Project Canada Goose · Sea Mantra 2025
Canada Goose presents Sea Mantra 2025, an outdoor lifestyle and apparel campaign documented by photographer Marie Valognes. The series leans into a raw, observational aesthetic, utilizing an editorial approach to highlight the technical construction and textured materials of the brand's latest collection. The project channels a coastal, atmospheric mood through consistent use of natural light. Captured across varied waterfront settings, the imagery features subjects in performance outerwear and knitwear, emphasizing an earthy, nostalgic tone through a vertical composition style. The production relies on natural textures, integrating technical gear with maritime environments.
Project Canada Goose · Canada Goose Generations Campaign 2025
Canada Goose presents the Generations 2025 campaign, a fashion series focusing on pre-loved and vintage outerwear. The imagery features models in diverse winter apparel, including puffer jackets and parkas, set within industrial factory workspaces. Photographed by D. Picard, the campaign leans into a clean, utilitarian aesthetic. By utilizing natural light and live-action techniques, the project highlights the texture and durability of the apparel against a backdrop of sewing machinery and production equipment.
Project Canada Goose · Canada Goose x Haider Ackermann Fall ...
Canada Goose presents a collaborative campaign with creative director Haider Ackermann, focusing on high-end outerwear within the fashion industry. Captured by photographer Ilya Lipkin, the imagery leans into a candid, high-energy aesthetic, favoring an editorial approach that highlights the textures of shearling and heavy technical fabrics. The series features models Echo Zhao, Ine Michelmann, River Dittrich, and Seid Mahamat, with styling by Ai Kamoshita. The production emphasizes a clean visual language, utilizing soft, natural light to maintain a focused, minimal aesthetic throughout the campaign.
Project Canada Goose · Spring 2024 Ad Campaign
For its Spring 2024 ad campaign, Canada Goose pivots toward a refined, purpose-driven narrative that leans into the intersection of heritage apparel and environmental advocacy. Under the sharp creative direction of Haider Ackermann, the campaign trades the brand’s rugged outdoor roots for an exercise in editorial minimalism, utilizing a high-key aesthetic to center the focus entirely on the collection. Captured by photographer Willy Vanderperre, the series features icon Jane Fonda alongside Ackermann in a collection of vibrant, cotton-blend hooded sweatshirts created in collaboration with Polar Bears International. The visual language is defined by a rigorous commitment to simplicity, where the use of a stark, seamless white studio background and crisp studio strobe lighting strips away environmental distractions, allowing the texture of the garments and the strength of the subjects to take precedence. Movement director Stephen Galloway brings a sense of intentionality to the compositions, creating a collaborative, grounded portraiture style that feels both intimate and authoritative. Through the careful styling of signature colors like lime green and deep royal blue, the imagery highlights the structural details of the hoodies while underscoring a message of protection and permanence. This commercial project effectively repositions the label, emphasizing a sleek, modern silhouette while remaining tethered to the brand's core commitment to global conservation and technical excellence.
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