Canada Goose presents the Generations 2025 campaign, a fashion series focusing on pre-loved and vintage outerwear. The imagery features models in diverse winter apparel, including puffer jackets and parkas, set within industrial factory workspaces.
Photographed by D. Picard, the campaign leans into a clean, utilitarian aesthetic. By utilizing natural light and live-action techniques, the project highlights the texture and durability of the apparel against a backdrop of sewing machinery and production equipment.
