Canada Goose: Canada Goose Generations Campaign 2025
Brand
Date
May 2025
Description
Canada Goose presents the Generations 2025 campaign, a fashion series focusing on pre-loved and vintage outerwear. The imagery features models in diverse winter apparel, including puffer jackets and parkas, set within industrial factory workspaces. Photographed by D. Picard, the campaign leans into a clean, utilitarian aesthetic. By utilizing natural light and live-action techniques, the project highlights the texture and durability of the apparel against a backdrop of sewing machinery and production equipment.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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