Canada Goose

May 2025

Canada Goose presents the Generations 2025 campaign, an initiative centered on the brand's pre-loved and vintage outerwear collection. The campaign captures the apparel within the context of a utilitarian factory workshop, emphasizing the construction and texture of the garments through clean, deliberate compositions. Photographer D. Picard leads the visual execution, utilizing natural light to frame winter staples like down puffer jackets, vests, and parkas against industrial sewing equipment. The campaign features model Jean Chang, alongside additional talent, staged among fabric rolls and machinery. The series leans into a commercial aesthetic with a warm color palette, showcasing the longevity of the pieces through a focused, editorial lens.

Vertical, Commercial, Warm, Clean

Natural light

High Street Fashion

Advertising Campaign