Canada Goose: Sea Mantra 2025

Apr 2025

Canada Goose presents Sea Mantra 2025, an outdoor lifestyle and apparel campaign documented by photographer Marie Valognes. The series leans into a raw, observational aesthetic, utilizing an editorial approach to highlight the technical construction and textured materials of the brand's latest collection. The project channels a coastal, atmospheric mood through consistent use of natural light. Captured across varied waterfront settings, the imagery features subjects in performance outerwear and knitwear, emphasizing an earthy, nostalgic tone through a vertical composition style. The production relies on natural textures, integrating technical gear with maritime environments.

Editorial, Vertical, Warm

Natural light

Advertising Campaign