Canada Goose

Apr 2025

Canada Goose presents Sea Mantra 2025, an editorial campaign documenting the technical performance and functional design of their latest outerwear collection. Shot by photographer Marie Valognes, the project features a series of portraits set against coastal landscapes and rustic aquatic environments. Employing a raw, documentary-led aesthetic, the imagery leverages natural light to emphasize the materiality of the apparel, from heavy-duty cargo pockets and waterproof fabrics to textured knitwear. The campaign utilizes a warm, earthy color palette and analogue-inspired film techniques to underscore the connection between technical performance gear and unpredictable, rugged outdoor settings.

Editorial, Vertical, Warm

Natural light

Outdoor & Performance Apparel

Advertising Campaign