Canada Goose
Where Warm Can Take You
Brand
ProjectWhere Warm Can Take You
Date
Mar 2023
Description
Canada Goose presents 'Where Warm Can Take You,' a campaign film set against the expansive, rugged landscapes of Newfoundland, Canada. The project captures the technical performance of quilted outerwear as individuals traverse coastal environments, dense forested paths, and riverfront trails. Utilizing cinematic drone footage and natural light, the film highlights the interaction between functional apparel and the elements. The soundscape, composed by Pull, underscores the isolation of the outdoor setting, leaning into a raw, atmospheric aesthetic.
Style
Horizontal, Cinematic, Raw
Techniques
Natural light, Drone footage
Industries
Outdoor & Performance Apparel
Color
Navy
Jet Black
Background
Street
Context
Advertising Campaign
Associated creatives
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